The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive working at an OTT or SVOD platform, you can use demand data on titles like "Winx Club" to gain insights that will help you make more informed content acquisition, distribution, and programming decisions. Demand data, such as audience demand, can be used to estimate the dollar value contribution of any title to any platform, in any region. In this case, demand data can be used for content valuation to estimate the worth of "Winx Club" as an asset to the platform or the company.
You may also use demand data to determine the popularity of "Winx Club" in Spain over the last month. As per the Parrot Analytics data on "Winx Club," the show has 3.6 times the audience demand of the average show in Spain for the last 30 days, indicating good demand. You can also compare this demand to the show's performance over the previous 90 days, which has been increasing. This data insight can inform your programming decisions and help you evaluate whether to continue licensing, producing, or airing the show.
Additionally, you can evaluate how "Winx Club" performs in the comedy genre by comparing it to other comedy titles in Spain's market. The show ranks at the 97.6th percentile in the genre during February, indicating the show has higher demand than 97.6% of all comedy titles in Spain. Understanding the show's genre performance will enable you to make content acquisition or programming decisions related to that genre.
Moreover, you can use demand data about fan preferences to optimize content recommendations and improve customer satisfaction. Data on the fandoms of "Winx Club" include shows like "Spongebob Squarepants", "Catweazle", "Mob Psycho 100", and "Pokémon". By understanding the viewer preferences and tastes, you can identify the right talent and shows to attract, acquire and retain subscribers.
Finally, you can use additional demand metrics to understand the show's momentum, longevity, travelability, franchisability, and reach and compare them to other shows in the market. In the case of "Winx Club", its momentum and longevity are both good, while its franchisability (spin-off potential) and reach are outstanding, which would make its expansions possible in different regions and mediums. This insight enables you to make long-term content acquisition, distribution and expansion decisions related to "Winx Club" with more confidence.
In conclusion, by analyzing "Winx Club" demand data in Spain, you can evaluate the show's popularity, genre performance, fan preferences, and other metrics to inform programming, acquisition, distribution, and expansion decisions. Furthermore, by leveraging the global demand data on "Winx Club," you can optimize the show's reach and travelability across different markets.
Winx Club's travelability to Spain in the last 30 days is 25%, which means that the audience demand for Winx Club is 25% of the demand in its country of origin, Italy. Click through to another market to discover how well Winx Club travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s Winx Club is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Winx Club, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 3:42 a.m. PST using global tv demand metrics from Parrot Analytics for Winx Club in Spain. We provide our partners with extensive subscription-video-on-demand competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.