The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed content decisions, and demand data can help you with it. In this context, we will take the example of "Witches of East End" TV Series. Demand data can provide insights to answer various critical questions such as what type(s) of content exhibit opportunity to produce or acquire, what genre should we focus on to acquire or retain our subscribers, what is the value of a content library to our platform, how much is our content worth to another streaming platform, among others.
With 3.1 times the audience demand of the average show in Spain over the last 30 days, the demand for "Witches Of East End" is good. This level of demand means that only 8.6% of all TV shows have this level of demand. Moreover, the demand for the show over the last 90 days has been increasing. It's essential to note that content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service. Valuing your content is a vital part of planning content investments to maximize your ROI.
"Witches Of East End" achieved the peak rank of #303 in Spain and dropped by 208 points during January. This information can help executives working at a linear network or pay-TV network to ensure optimal programming decisions in terms of scheduling content. Beyond that, content executives at a TV production company or studio can use this information to make informed acquisition decisions in terms of which TV shows to purchase for distribution.
Understanding the show's Parrot Pulse can provide insights into its global performances across six dimensions. While its longevity measures how well audience demand is maintained over time, and its momentum measures its pace of growth globally, its travelability measures its international demand relative to its home market. In contrast, franchisability measures the spin-off potential, and its reach is the number of people expressing demand for the show. These six dimensions provide a comprehensive understanding of the performance of the show that can help an OTT platform or SVOD platform to make an informed decision about investing in the show or renewing the show for another season.
Finally, by examining the top 10 global markets where "Witches Of East End" is most in-demand over the last 30 days, you can gain insight into which markets have the highest demand for the show. For example, Spain is the number one market for the show globally, while the United States of America ranks second. By understanding the top markets, a content distributor or an entertainment talent agency can position the show for maximum revenue generation potential by creating marketing campaigns that are targeted at each market.
In conclusion, working with demand data can help entertainment executives make informed decisions concerning their content. By examining the audience demand of a show over time, compared to the average for the market and competitor shows, content executives can gain invaluable insights that can help in valuing, producing, or distributing content. Understanding the Parrot Pulse of a show can be particularly useful for determining whether a show has the potential for spin-off, reach, momentum, longevity, and travelability, which are essential elements of any content investment strategy.
Witches Of East End's travelability to Spain in the last 30 days is 152%, which means that the audience demand for Witches Of East End is 152% of the demand in its country of origin, United States. Click through to another market to discover how well Witches Of East End travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular lifetime‘s Witches Of East End is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for lifetime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Witches Of East End, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:53 a.m. PST using demand metrics from Parrot Analytics for Witches Of East End in Spain. We provide our partners with meaningful television know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.