The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data insights to make informed decisions about content acquisitions, production, distribution, and programming. "World on Fire" is an excellent example of how demand data can inform these decisions.
Content valuation is a crucial aspect when deciding to acquire or produce a new TV series, and 'World On Fire' proves to be a valuable asset, with 7.2 times the audience demand of the average show in Spain over the last 30 days. As a global entertainment expert, we recommend using Parrot Analytics' content valuation system to better understand how much a specific title will contribute to any given platform, in any region.
An essential aspect of utilizing demand data is identifying audience preferences, and "World On Fire" has been classified as a romance genre since it ranks in the 99.2th percentile among all romance titles in Spain. Marketers and producers can utilize this information to optimize promotional efforts and reach core audiences. Additionally, the demand data shows that the fanbase of "World on Fire" also enjoys other titles, and this knowledge can inform cross-promotional opportunities.
Demand data can also indicate whether recent marketing efforts have been successful, with a 48.7% increase in audience demand in Spain during March. It can also reveal any specific high and low periods in demand, such as the late March 2024 spike observed for "World On Fire" in Spain.
Another essential aspect of utilizing demand data is understanding how popular a TV series is in different global markets, and "World On Fire" proves popular in many territories worldwide. By analyzing the top ten global markets where the show is most in-demand, we can see that it outperforms the average TV show demand in each of these locations. This information can help inform distribution and licensing decisions, including target territories and potential licensing deals in those markets.
The Parrot Pulse for "World On Fire" helps gauge the performance of the show across six dimensions, including momentum, longevity, reach, and franchisability, all critical when making informed decisions. For example, it shows that demand for this show has been consistent over time, indicating longevity, while showing increased momentum over the last 30 days. Apparently, the franchisability of the show is just okay, meaning not every show can be successfully spun-off or franchised.
In summary, demand data is an indispensable tool for TV executives, and in the case of "World On Fire," it provides valuable insights into content valuation, audience preferences, marketing success and effectiveness, global distribution, and licensing opportunities. By leveraging demand data, executives can make informed decisions related to content acquisitions, production, distribution, and programming that will greatly contribute to the success of their platforms and services.
World On Fire's travelability to Spain in the last 30 days is 234%, which means that the audience demand for World On Fire is 234% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well World On Fire travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s World On Fire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for World On Fire, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for World On Fire in Spain. We provide our partners with smart entertainment industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.