The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working as an executive in the entertainment industry, the significance of demand data cannot be ignored. Parrot Analytics is at the forefront of providing reliable and insightful demand data to help you make smarter and informed decisions for your business. Based on the analysis of "World Without End" in Spain, here are some examples of how demand data can help you:
- Content valuation uses demand data to answer questions such as, "How much is my series worth?" and "What is the baseline value of a title?" Parrot Analytics' content valuation system is powered by global demand and supply data that can precisely identify the value of any title on any platform in any region. This system can help you understand the value contribution of "World Without End" in Spain and other global markets.
- Demand enables valuing IP globally. Understanding the most popular shows and genres in a market can help you make better-informed decisions about what type of content will perform best in that region. By examining the global demand for "World Without End," you can gain insights into what genres and sub-genres are resonating with audiences worldwide, which can be useful in developing your slate or acquiring programming to increase audience engagement.
- Demand data powers Parrot Analytics' content valuation system. By using demand data, you can calculate the return on investment a specific title will bring to your platform. For instance, by assessing the ability of "World Without End" to drive subscriptions and reduce churn, you can estimate the ROI potential of the show.
- Demand informs decisions concerning supply and demand. By tracking the demand patterns of a particular show, you can identify which type of content exhibits opportunity for acquisition or production. An example of this is examining trends in the romance genre, where "World Without End" ranks at the 98.4th percentile. Other romance series may well be worth commissioning for audiences who enjoy this type of programming.
- Finally, reach and travelability analytics enable you to target specific markets for your content. Based on the analysis of "World Without End," Spain is the show's number one market globally. This means that you can adapt your marketing strategy to focus on this region to optimize its engagement and create demand for more content in similar genres. By assessing demand data, you can make better decisions about how to allocate your resources to maximise your content investments.
In conclusion, Parrot Analytics provides in-depth demand insights that are valuable for any entertainment industry executive looking to make more informed content, acquisition, distribution, or programming decisions. With access to detailed demand data, you can effectively evaluate the value of content, target specific markets, optimize your marketing strategies, and make other informed strategic decisions.
World Without End's travelability to Spain in the last 30 days is 236%, which means that the audience demand for World Without End is 236% of the demand in its country of origin, Germany. Click through to another market to discover how well World Without End travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sat.1‘s World Without End is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sat.1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for World Without End, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 3:35 a.m. PST using television demand data from Parrot Analytics for World Without End in Spain. We provide our partners with deep content capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.