The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a crucial tool that can help entertainment executives make informed content, acquisition, distribution, and programming decisions. By analyzing demand data for a particular show like 'You', it is possible to gain insights to help with more informed decision-making.
One of the benefits of analyzing demand data is the ability to value content. Content valuation systems use demand data to calculate the dollar value contribution of any title to any platform in any region. In the case of 'You', it has 3.6 times the audience demand of the average show in Spain, and it has higher demand than 98.4% of all romance titles in Spain.
Another benefit of analyzing demand data is the ability to identify trends and patterns in audience behavior. By examining the top 10 global markets where 'You' is most in-demand, it is clear that the show outperforms the demand of the average TV show in each of these markets. The United States is the number one market for 'You' globally, where demand is outstanding. By understanding which regions are most interested in a particular show, executives can make more informed decisions about localization and marketing campaigns.
Demand data can also provide insights into audience tastes and preferences. For example, shows that fans of 'You' also like include "American Dad!", "Whose Line Is It Anyway?", "House Of The Dragon", "Rick And Morty", "Shrinking", "South Park", "Ahsoka", "Grey's Anatomy" and "The Eric Andre Show". This information can be used to create programming blocks or partnerships that will appeal to a specific target audience.
Furthermore, analyzing demand data can help to identify opportunities for content creators and distributors. For example, understanding the travelability of a show, or how well it performs in international markets relative to its home market, can help to identify opportunities for licensing or distribution deals in new regions. By examining the demand for a particular show globally, executives can prioritize which regions to focus on.
Finally, by using demand data to assess the performance of a show, executives can make more informed decisions about renewals and cancellations. In the case of 'You', it has outstanding longevity and momentum, which indicates that the show is likely to maintain audience interest over time. However, it also has decreased popularity over the last 30 days, which could potentially indicate a need for changes in marketing or programming strategy.
In conclusion, demand data is a vital tool that entertainment executives can use to make more informed decisions about content, acquisition, distribution, and programming. By analyzing demand data for a particular show like 'You', it is possible to gain valuable insights into audience behavior, preferences, and trends that can help guide strategic decision-making.
You's travelability to Spain in the last 30 days is 25%, which means that the audience demand for You is 25% of the demand in its country of origin, United States. Click through to another market to discover how well You travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s You is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for You, for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 7:13 a.m. PST using global tv demand datasets from Parrot Analytics for You in Spain. We provide our partners with smart entertainment industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.