The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive looking to make more informed content decisions, you need to have a deep understanding of audience demand data that is now available. Such data can be leveraged to help you make better acquisition, distribution, programming, and content decisions. One great example of how demand data can be useful is the analysis of "8 Out Of 10 Cats" in France in March 2024. Here are some insights from this analysis and how demand data can be used in specific contexts to help executives:
1. Content Valuation: The demand for "8 Out Of 10 Cats" in France is good, and it has 6.2 times the audience demand of an average TV show in the country. This indicates that the show is popular and could be worth investing in, especially when compared to the average TV show. This data can be further used to calculate the economic value of the show. Suppose a streaming platform is considering buying the rights to "8 Out Of 10 Cats." In that case, they can leverage the Parrot Analytics content valuation system based on demand data to determine how much the show is worth and how it drives engagement relative to the rest of the platform's catalog.
2. Acquisition Decisions: For content distributors or TV production companies looking to add shows to their portfolio, tracking audience demand, and analyzing the demand data can be crucial. In the case of "8 Out Of 10 Cats," we know that it has high demand in some global markets, especially in the United Kingdom and Germany. Therefore, these markets could be a strategic target for distributors and companies looking to acquire the rights to this show for distribution in these countries.
3. Programming Decisions: For OTT platforms or linear networks, demand data can provide insights into how a particular TV show is performing across demographics, genres, and regions. For instance, audience demand for "8 Out Of 10 Cats" in France has decreased by 13.7% in March 2024. OTT platforms or networks can leverage this data to optimize their programming decisions by selecting and prioritizing TV shows that better resonate with the French audience.
4. Global Expansion: Audience demand data can be used to identify the most popular regions for a particular TV show. In the case of "8 Out Of 10 Cats," the show outperforms the demand of the average TV show in the top ten global markets. This data can help OTT platforms expand their global footprint by targeting regions with high demand for this type of content.
5. Pre-release Marketing: For TV production companies, understanding audience demand data in the early stages of a show's development can help them optimize their pre-release marketing strategies. This data can provide insights into elements of existing content that fans like the most, such as genres, themes, and casting.
To sum up, demand data is an essential tool for executives in the entertainment industry to make more informed content decisions. By analyzing the performance of a TV show like "8 Out Of 10 Cats" in France in March 2024, executives can glean important insights that can help them make better acquisition, distribution, programming, and content decisions.
8 Out Of 10 Cats's travelability to France in the last 30 days is 57%, which means that the audience demand for 8 Out Of 10 Cats is 57% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well 8 Out Of 10 Cats travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. 8 Out Of 10 Cats), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as 8 Out Of 10 Cats, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s 8 Out Of 10 Cats is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 8 Out Of 10 Cats, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for 8 Out Of 10 Cats in France. We provide our partners with valuable TV series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.