The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is crucial in helping entertainment executives make more informed decisions when it comes to content, acquisition, distribution, and programming. Using the example of "9-1-1", we can see how demand data can provide valuable insights into a TV series’ performance in a particular market.
Firstly, content valuation is an essential aspect of demand data, and Parrot Analytics content valuation system can help to determine a show's worth. Looking at the demand data for "9-1-1" in France, we see that it has 6.4 times the audience demand of the average show, which is a good indicator for content valuation.
Secondly, demand data provides insights into global markets, and a show's popularity in those markets. For example, "9-1-1" outperforms the average TV show in each of the top ten global markets, with the United States being the show's number one market globally. Examining this data can help entertainment executives make more informed decisions when it comes to content acquisition and distribution.
Thirdly, demand data provides valuable insights into audience preferences. In the case of "9-1-1", we can see that fans also enjoy shows such as "S.W.A.T.", "The Rookie", "Chicago Fire", "Grey's Anatomy", "Station 19", "Chicago Med", "The Good Doctor", "FBI" and "NCIS". Understanding audience preferences in this way can help when creating or acquiring new content.
Fourthly, demand data provides insights into a show's performance over time, and its potential for growth. For "9-1-1", we see that demand has been increasing recently, and it achieved a demand spike in late March 2024. This information can be useful when deciding to renew a show or invest in new content.
Finally, demand data can help provide insights into a show's global performance across several dimensions. For “9-1-1” we see that its travelability is good, meaning the show has international demand relative to its home market. Its momentum, longevity, franchisability, and reach are also metrics to assess a show’s performance that executives can use to make more informed decisions.
In conclusion, monitoring audience demand data is crucial in allowing entertainment executives to make data-driven decisions on the content they produce, distribute, acquire and program. By using Parrot Analytics content valuation system and demand data, executives can gain valuable insights into the popularity and potential of their content, helping them to maximize their ROI in a highly competitive market.
9-1-1's travelability to France in the last 30 days is 28%, which means that the audience demand for 9-1-1 is 28% of the demand in its country of origin, United States. Click through to another market to discover how well 9-1-1 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s 9-1-1 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 9-1-1, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for 9-1-1 in France. We provide our partners with far-reaching media industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.