The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demands of your content is essential for making informed decisions. With the help of demand data from platforms like Parrot Analytics, executives can evaluate the performance of their show and make content acquisition, distribution, and programming decisions based on several key parameters. For example, with the show "A New Kind Of Magic" and its performance in France on Parrot Analytics, executives can answer questions like:
- How well a show is being demanded by the audiences in the particular market?
- What is the ranking of the show, and how is it changing month to month?
- What genre does the show rank well in?
- Is the show losing or gaining its demand in recent times?
- What is the global performance of the show, and how does it compare to other shows across the world?
- What are the markets where the show has succeeded, and what are the markets where it needs better performance?
- How well is the show's demand compared to its previous performance in the 30 days, or to that of the previous year?
Taking "A New Kind Of Magic" as an example, we can see that during the past 30 days, the show had 3.1 times more demand than the average in France. Using these metrics, entertainment executives can evaluate the show's current demand and make informed decisions, including determining its overall value. Additionally, the executives can use this information to identify areas where the show can be tweaked to attract more demand to stay relevant.
Furthermore, the executives can use demand data to make decisions about which content to acquire or produce. For instance, by analyzing the show's genre and its performance in different markets, the executives can determine which types of content are more popular in specific areas and produce or acquire content accordingly.
Demand data can also be used to determine when to release a show, how to price it, and even which marketing campaigns will be most effective. For example, if the demand is spiking for a show in a particular region, an executive may want to accelerate the release of the show in that area. Similarly, if a show has strong demand, the company can confidently price it higher than other shows with lower demand or adjust prices based on the trends in the demand.
Finally, executives can use demand data to evaluate their show's performance over an extended period, identify under-monetized shows, time advertising and promotional campaigns, and make informed decisions about which platform to distribute their show. These metrics are critical in managing content effectively as they help executives make informed decisions while creating content that resonates with audiences.
A New Kind Of Magic's travelability to France in the last 30 days is 62%, which means that the audience demand for A New Kind Of Magic is 62% of the demand in its country of origin, United States. Click through to another market to discover how well A New Kind Of Magic travels internationally.
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Acquire the best shows from partners such as France 3 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. A New Kind Of Magic), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular France 3‘s A New Kind Of Magic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A New Kind Of Magic, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for A New Kind Of Magic in France. We provide our partners with essential television industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.
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