The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT platforms, this analysis of "A.P. Bio" in France for the month of February 2024 can be used to make more informed acquisition decisions or programming decisions by examining audience demand. The demand for this show is 2.3 times the audience demand of the average show in France over the last 30 days and only 8.6% of TV shows have this level of demand. This indicates that the show is popular among French audiences. The demand for the show has increased in France by 108.9% during February, indicating that the show's popularity is growing in this market.
Content valuation can be applied to "A.P. Bio." The economic valuation system is powered by global content demand and supply, which can determine the dollar value contribution of any title to any platform in any region. By using Parrot Analytics demand data, content valuation can quantify the platform-specific marginal revenue contribution and determine how a title drives engagement across the rest of the catalog.
This analysis can also help TV series financing companies and studios in making informed content decisions. They can use demand data to determine the value of their content library to a platform over time, estimate cannibalization of audiences if multiple services carry a title, assess the value of exclusivity, and find new opportunity markets for content distribution.
Entertainment talent agencies can also use demand data to make informed content decisions on behalf of their clients. They can identify which TV shows will help them to acquire or retain subscribers, assess a TV series' ability to drive subscriptions, and mitigate churn. Additionally, demand analysis can be used to help them determine which platforms to target for distribution of their clients' content.
Content distributors can also use demand data to make informed distribution decisions. They can value content and determine how much it is worth to another streaming platform. By analyzing audience demand, distributors can also determine which titles to buy if they want to keep their current audience happy or grow their audience.
Linear networks or pay TV networks can also use demand data to make informed programming decisions. They can find out what content is most popular in their market or on a global scale and use this information to optimize their release strategy and pricing. This analysis of "A.P. Bio" can help networks understand their audience's taste clusters and make programming decisions accordingly.
Finally, demand data can also inform OTT platforms' decisions concerning supply and demand. They can use demand data to identify the types of content that exhibit an opportunity to acquire or produce. By using demand data, they can minimize financial risk by investing in content that is already popular among audiences.
In summary, Parrot Analytics demand data can help entertainment executives in making more informed content, acquisition, distribution, and programming decisions. The demand analysis of "A.P. Bio" in France provides insights on how the show is performing, its audience demand, and how it compares to other shows, which helps executives make sound decisions by quantifying the value of content.
A.P. Bio's travelability to France in the last 30 days is 30%, which means that the audience demand for A.P. Bio is 30% of the demand in its country of origin, United States. Click through to another market to discover how well A.P. Bio travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s A.P. Bio is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for A.P. Bio, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on April 17, 2024, 2:03 p.m. PST using television demand analytics from Parrot Analytics for A.P. Bio in France. We provide our partners with meaningful OTT competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.