The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding your audience is key to making informed decisions about content acquisition, distribution, and programming. Demand data can provide insights into the level of interest and engagement viewers have for a particular show. Utilizing the demand data provided for "Abbott Elementary," let's explore how this information can help inform strategic decisions.
Content Valuation:
Based on the outstanding demand for "Abbott Elementary" in France in March 2024, it can be inferred that the show has high value for the region. Demand data can further reveal the dollar value contribution of the show for any platform in any region. By utilizing Parrot Analytics' content valuation system powered by global content demand and supply, an OTT platform or SVOD platform could determine how much to spend on acquiring this show for regional markets.
Distribution and Programming:
As "Abbott Elementary" has high demand in France, it would be a strategic decision for a linear network or pay TV network to acquire distribution rights for the show in the region. Similarly, an OTT platform or SVOD platform could prioritize this show for programming, with the understanding that there is existing audience demand for the show. By analyzing the show's audience engagement over time, executives can determine an optimal release date and pricing strategy.
Acquisition:
Demand data also helps executives make informed decisions about content acquisition. By knowing what content exhibits opportunity for acquisition or production, acquisitions teams can focus their efforts on titles with the most potential for success, such as "Abbott Elementary."
Subscriber Acquisition and Retention:
The high demand for "Abbott Elementary" in France signifies that the show has the ability to drive subscriber acquisition or reduce churn for an OTT or SVOD platform. Executives can use demand data to determine which titles are most likely to attract new subscribers or keep current subscribers engaged.
Competitive Benchmarking:
Comparing "Abbott Elementary" to other TV shows on the market can provide insights into the show's relative popularity and audience engagement. The fact that "Abbott Elementary" outperforms the demand of the average TV show in each of its top 10 global markets signifies that the show has something unique to offer and is resonating with audiences.
In conclusion, demand data is an essential tool for entertainment executives to make informed decisions about content acquisition, distribution, and programming. The demand data provided for "Abbott Elementary" offers insights into the show's popularity, audience engagement, and performance on a global scale. By utilizing this data, executives can determine which titles to target for acquisition or distribution, which titles have the potential for subscriber acquisition or retention, and how to optimize release strategies and pricing.
Abbott Elementary's travelability to France in the last 30 days is 41%, which means that the audience demand for Abbott Elementary is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Abbott Elementary travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Abbott Elementary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Abbott Elementary, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Abbott Elementary in France. We provide our partners with far-reaching television series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.