The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive responsible for decision-making at any stage of the content creation process, demand data like that provided by Parrot Analytics concerning shows such as "Adventure Time" can be an invaluable tool to help you make more informed content, acquisition, distribution, and programming decisions.
Content valuation is based on demand data, and Parrot Analytics' content valuation system can be used to provide a dollar value contribution of any title to any platform in any region. Using demand data, one can calculate the value of a specific title to determine how much you spend on it. By combining Parrot Analytics' content valuation system with monetization data, executives can make better decisions on any platform's content offering.
Demand data can be used to assess the value of exclusivity. If you want your platform to carry a specific title, you can leverage demand data to assess how popular the title is regionally or globally to help determine the value of exclusivity. Additionally, demand data can be used to determine the ROI a specific title will bring to a given platform. By considering the platform-specific marginal revenue contribution of a title, executives can determine how a title drives engagement across the rest of the catalog, assess a TV series' ability to drive subscriptions, and mitigate churn.
By examining the top 10 global markets where "Adventure Time" is most in-demand over the last 30 days, one can identify trends in audience interest in new content. This can inform executives on where to target content for distribution, as well as the type(s) of content most in-demand, leading to a clearer understanding of which titles to acquire or produce. Demand data is also used to help with subscriber acquisition and retention, including identifying which titles should be purchased to attract and retain customers based on audience preferences.
With a 12.0 times higher audience demand than the average show in France in the last 30 days and the 99.3th percentile rank in the comedy genre, demand for "Adventure Time" is outstanding, despite the decrease in recent demand. Its global performance in terms of travelability, momentum, franchisability, and reach is also exceptional. However, by comparing the show's performance on a 1-year rolling basis vs the last 30 days, it can be noted that the popularity of the show has decreased recently. Understanding these trends can help executives identify the optimal release strategy and pricing for their content.
By using demand data to quantify audience tastes, executives can identify which genres and talent are trending and optimize their marketing campaigns for maximum impact. Additionally, demand data can be used to uncover under-monetized titles or to map local white spaces, indicating which areas are still untapped by your platform's current catalog.
In conclusion, this analysis of "Adventure Time" in France is an example of how Parrot Analytics' demand data can inform your decision-making process as an entertainment executive, helping you to make better-informed decisions about content, acquisition, distribution, and programming. By examining global demand trends and analyzing changes in audience demand, executives can optimize their content portfolio and make more informed business decisions, allowing them to stay ahead of the competition and remain relevant in the fast-paced world of entertainment.
Adventure Time's travelability to France in the last 30 days is 30%, which means that the audience demand for Adventure Time is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Adventure Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Adventure Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Adventure Time, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Adventure Time in France. We provide our partners with meaningful SVOD analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.