The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working at any level of the industry, demand data can be a powerful tool for making informed decisions about content acquisition, distribution, programming, and valuation. Take "Agatha Christie's Poirot," for example. By analyzing the show's demand data in France over the last month, we can extract valuable insights that may inform strategic decision-making within different industry sectors.
Firstly, it is crucial to note that this show had 3.6 times the audience demand of the average show in France over the last 30 days. As the demand for this show was exceptional in its genre, entertainment executives looking to target French drama audiences may consider investing more in similar dramas such as "Agatha Christie's Poirot."
The demand for the show increased by 36.1% in France in March 2024, indicating that its audience base may be expanding more than previously. As such, content distributors seeking to expand their library of content for French audiences could consider acquiring and promoting this series in their catalogs.
By examining the top 10 global markets where "Agatha Christie's Poirot" is the most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United Kingdom is "Agatha Christie's Poirot"'s number one market globally, with an outstanding audience demand of 9.6x. The show also achieved outstanding audience demand in China. This illustrates the potential for successful international distribution of the show. Pay TV or linear networks in both the UK and China can consider investing in the series and promoting it to their audience.
Moreover, the Parrot Pulse offers an independent measure of "Agatha Christie's Poirot" global performance across various dimensions. It ranks outstanding in audience demand across all platforms and longevity, which measures how well audience demand is maintained over time. Its momentum, the pace of growth, is likewise good. Franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both good, as well. These findings suggest the potential for exploiting spin-off opportunities for intellectual property (IP) and further monetizing the brand. Production companies or talent agencies seeking to create spin-offs or adaptations of this series may find notable demand and opportunity in the market.
Finally, analyzing the demand data for "Agatha Christie's Poirot" provides insight into how this show drives audience engagement across the whole platform, and this can help SVOD platforms to make data-informed decisions to optimize content recommendations for their users. This show's trend of increasing popularity within a comparatively short period in the French market implies that investing in effective marketing of well-established crime-drama franchises with international success, such as "Agatha Christie's Poirot," is a lucrative business venture for SVOD platforms.
In conclusion, it is evident that demand data can be a powerful tool for entertainment executives working across various industry facets. Whether TV series financing companies, studios, or OTT platforms, considering demand data, content acquisition, distribution, programming, and valuation can optimize decision-making processes. The Parrot Analytics content valuation system that leverages global content demand and supply to reveal the dollar value contribution of a title to a particular platform, region, or globally, can be a valuable asset for companies who want to make more informed decisions about content.
Agatha Christie's Poirot's travelability to France in the last 30 days is 40%, which means that the audience demand for Agatha Christie's Poirot is 40% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Agatha Christie's Poirot travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. ITV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Agatha Christie's Poirot.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Agatha Christie's Poirot from partners like ITV.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Agatha Christie's Poirot? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Agatha Christie's Poirot. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Agatha Christie's Poirot), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Agatha Christie's Poirot, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Agatha Christie's Poirot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Agatha Christie's Poirot, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Agatha Christie's Poirot in France. We provide our partners with meaningful television expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.