The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed decisions about content acquisition, distribution, and programming. Demand data provides valuable insights into the success of a TV series. Consider the example of "Aggretsuko" in France in March 2024. This show is a good example of how demand data can give you meaningful information to make better-informed decisions.
If you are struggling with content valuation, demand data can help answer questions such as "how much is my show worth, and what is its baseline value?" Demand provides you with information about how much audiences are interested in your show, and the value it brings to a platform. For instance, in France, "Aggretsuko" had 4.1 times the audience demand of an average show over the last month. This show's demand has been rising over the last 90 days, which could indicate an upward trend for this series.
You can also use demand data to make acquisition and distribution decisions. Information about which shows perform well in various markets can inform your acquisition decisions. "Aggretsuko" performs better than the average show in all top 10 global markets where it is most in-demand, making it a good acquisition target. In particular, France is the show's number one market globally, with audience demand of 3.3 times. In contrast, demand for "Aggretsuko" was just okay in Germany, Czechia, the United Kingdom and Russia.
Further, demand data can give you insights into programming decisions. For example, if you want to increase a show's audience or retain your current audience, you can use demand data to determine which titles to buy. In France "Aggretsuko" spiked in late March, which indicates that an optimal release strategy could benefit this series. The show also ranks at the 96.3rd percentile in the comedy genre, indicating that it has high demand compared to its peers. Finally, in terms of programming acumen, you can use demand data to make decisions around the release strategy, such as what week of the year to release new episodes to maximise interest.
Overall, the data on "Aggretsuko" showcased here illustrates the value of demand data for executives in entertainment. You can use demand data to quantify a show's value, inform acquisition and distribution decisions, support informed programming decisions, optimise marketing campaigns, and analyse audience behaviours. In France, the show outperformed the average title by 199%, which is a strong indication that the program has significant value in the French marketplace. You can rest easy knowing you're making the right decisions, backed up by meaningful demand data analysis.
Aggretsuko's travelability to France in the last 30 days is 245%, which means that the audience demand for Aggretsuko is 245% of the demand in its country of origin, Japan. Click through to another market to discover how well Aggretsuko travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Aggretsuko.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Aggretsuko from partners like Netflix.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Aggretsuko? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Aggretsuko. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Aggretsuko), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Aggretsuko, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Aggretsuko is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aggretsuko, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Aggretsuko in France. We provide our partners with far-reaching television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.