The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the audience's demand for a show can help you make informed content decisions, acquire the right content, and plan programming schedules or release strategies that will capture your target audience's attention. A case study of "Air Crash Investigation (Mayday)" in France for March 2024 demonstrates how demand data can be analyzed to empower entertainment executives with valuable insights to make better decisions.
Firstly, the outstanding demand for "Air Crash Investigation (Mayday)" in France shows how demand data can be used to determine the value of a TV series. Parrot Analytics' content valuation system determines the monetary worth of a TV series. The value contribution of any title, to any platform, in any region can be revealed using this system. Therefore, analyzing the audience's demand for a show can help entertainment executives to make informed decisions on which content to acquire and how much to spend on it.
Secondly, examining the top 10 global markets where "Air Crash Investigation (Mayday)" has the most demand over the last 30 days reveals that this TV series outperforms the average TV show in each of these markets. Canada is the show's number one market globally, while France is ranked fourth. The show's outstanding demand in France indicates the audience's interest in aviation history documentaries and suggests that there may be potential to create more documentary content on aviation history.
Thirdly, demand analysis for "Air Crash Investigation (Mayday)" reveals the show's performance in the documentary genre. It ranks at the 99.9th percentile in France, indicating that the show has a higher demand than 99.9% of all documentary titles in France. Therefore, this insight can be used by content distributors to identify the documentaries that will resonate with French audiences and acquire content that has a high demand for the French market.
Fourthly, demand data powers competitive benchmarking. By comparing the performance of "Air Crash Investigation (Mayday)" on a rolling year basis versus the last 30 days, we can determine that its demand has increased. This insight can be used by content distributors and content producers to evaluate the success of their marketing campaigns and to plan for the future.
Lastly, Parrot Pulse offers an independent measure of the show's global performance across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. By using these metrics, executives can measure a show's performance and make more informed decisions on which shows to acquire, distribute or produce.
Therefore, demand data can be leveraged to aid decision-making in content acquisition, distribution, and programming. It helps executives to quantify the value of content, identify the most popular genres in specific markets, evaluate the success of marketing campaigns, and benchmark against competitors. As content creation becomes more expensive, the use of data-driven insights becomes necessary for an entertainment executive to make sound investment decisions that will outperform their competitors in the competitive media landscape.
Air Crash Investigation (Mayday)'s travelability to France in the last 30 days is 100%, which means that the audience demand for Air Crash Investigation (Mayday) is 100% of the demand in its country of origin, Canada. Click through to another market to discover how well Air Crash Investigation (Mayday) travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Discovery Channel Canada, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Air Crash Investigation (Mayday).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Air Crash Investigation (Mayday) from partners like Discovery Channel Canada.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Air Crash Investigation (Mayday)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Discovery Channel Canada to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Discovery Channel Canada by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Air Crash Investigation (Mayday). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Discovery Channel Canada to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Air Crash Investigation (Mayday)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel Canada by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Air Crash Investigation (Mayday), including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel Canada‘s Air Crash Investigation (Mayday) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel Canada and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Air Crash Investigation (Mayday), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Air Crash Investigation (Mayday) in France. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.