The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content, acquisition, distribution or programming decisions? Look no further than demand data from Parrot Analytics. Using the example of "Alaska: The Last Frontier" in France during February 2024, let's examine how demand data can be used to inform strategic decisions.
Content valuation is a top concern for content executives worldwide. How much is my series worth? How much of my series' value is being driven by demand for one of its stars? Using Parrot Analytics' content valuation system, executives can leverage global demand data to answer these questions. In the case of "Alaska: The Last Frontier" in France, the show has 4.7 times the audience demand of the average show, with demand increasing by 250.9% in February alone. The show has achieved the peak rank of #113 in the country, while its global travelability is rated as poor. By examining the top 10 global markets where "Alaska: The Last Frontier" is most in-demand over the last 30 days, executives can also gain insights into the popularity of the show in different regions.
Demand data can also help executives make decisions around supply and demand. What type(s) of content exhibit opportunity to acquire or produce? By examining the top shows that fans of "Alaska: The Last Frontier" are also interested in, such as "Life Below Zero", "Gold Rush", and "The Curse Of Oak Island", executives can gain insights into audience preferences.
Demand data can also inform content acquisition decisions. How can you calculate the ROI a specific title will bring for any given platform? For "Alaska: The Last Frontier" in France, we can see that the show has higher demand than 98.8% of all documentary titles, making it a strong acquisition prospect for documentary-focused platforms looking to target this audience.
Lastly, executives can use demand data to inform programming decisions such as optimal release strategy and pricing. When should a show be released, and at what price point? By examining demand spikes for "Alaska: The Last Frontier" in late February, executives can gain insights into the best time to release new episodes or seasons of the show for maximum audience engagement.
Overall, demand data plays a critical role in informing strategic decisions at every stage of the content lifecycle, from content valuation to programming decisions. By leveraging demand data from Parrot Analytics, entertainment executives can make more informed decisions and gain a competitive edge in the marketplace.
Alaska: The Last Frontier's travelability to France in the last 30 days is 172%, which means that the audience demand for Alaska: The Last Frontier is 172% of the demand in its country of origin, United States. Click through to another market to discover how well Alaska: The Last Frontier travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Alaska: The Last Frontier), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Discovery Channel by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Alaska: The Last Frontier, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Alaska: The Last Frontier is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Alaska: The Last Frontier, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 4:43 a.m. PST using global television demand data from Parrot Analytics for Alaska: The Last Frontier in France. We provide our partners with valuable media industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.