The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand data can be harnessed by entertainment executives to make informed content, acquisition, distribution and program decisions. As an example, let's analyze the demand data for "Anthony Bourdain: Parts Unknown" for the month of March 2024 in France.
Firstly, content valuation can be achieved through demand data by revealing the dollar value contribution of any title, to any platform, in any region. The demand for "Anthony Bourdain: Parts Unknown" in France is good, with 4.2 times the audience demand of an average show, implying that the show has a good dollar value contribution and is in high demand.
Secondly, demand informs scalable concept testing, as it can help to identify what existing show elements resonates with fans and reveal areas for optimization. In this case, fans of "Anthony Bourdain: Parts Unknown" also like "Anthony Bourdain: No Reservations," which can provide valuable feedback when designing future shows.
Thirdly, demand can be used to make effective decisions concerning supply and demand, such as which type of content shows opportunity to acquire or produce. The fact that the demand for "Anthony Bourdain: Parts Unknown" grew by 74.1% in France in March implies that the show has acquisition and production opportunities.
Fourthly, demand enables viewership retention and acquisition through informed decisions about which titles to buy when looking to keep current audiences satisfied and to grow a new audience. In this case, "Anthony Bourdain: Parts Unknown" ranks at the 98.4th percentile in the documentary genre, which indicates that it appeals to a wide group of people.
Fifthly, analyzing the momentum of demand growth for a show, such as "Anthony Bourdain: Parts Unknown," can help executives make marketing decisions to boost public engagement with upcoming productions. Demand for the show increased in France by 74.1% during March, and demand spiked in late March 2024, which implies shows and films' marketing teams could do targeted promotional campaigns around such spikes in demand to maximize audience reach.
In conclusion, Parrot Analytics' demand data provides entertainment executives with comprehensive insights into audience behavior, preferences, and interests. They can use it effectively to inform their programming, content, acquisition, and distribution decision-making processes, and at the same time, forecast and strategize for future revenue gains.
Anthony Bourdain: Parts Unknown's travelability to France in the last 30 days is 45%, which means that the audience demand for Anthony Bourdain: Parts Unknown is 45% of the demand in its country of origin, United States. Click through to another market to discover how well Anthony Bourdain: Parts Unknown travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. CNN, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Anthony Bourdain: Parts Unknown from partners like CNN.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Anthony Bourdain: Parts Unknown? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CNN to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from CNN by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Anthony Bourdain: Parts Unknown. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CNN to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Anthony Bourdain: Parts Unknown), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CNN by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Anthony Bourdain: Parts Unknown, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CNN‘s Anthony Bourdain: Parts Unknown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CNN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Anthony Bourdain: Parts Unknown, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using demand content analytics from Parrot Analytics for Anthony Bourdain: Parts Unknown in France. We provide our partners with deep television series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.