The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly looking for the next big thing and ways to make informed content, acquisition, distribution, and programming decisions. Utilizing demand data can provide you with valuable insights into audience behavior, preferences, and trends. Take, for example, the analysis of "Atomic Age Declassified" for the month of March 2024 in France. Here are some ways in which demand data can help inform your decisions:
1. Content Valuation: By using demand data, you can calculate the value of a specific title to any platform in any region. You can determine the dollar value contribution of a show such as "Atomic Age Declassified" and its ability to drive subscriptions and mitigate churn. With demand data, you can start unbundling the value of content on any streaming service - all of which can help you make more informed content valuation decisions.
2. Acquisition Decisions: When considering acquiring a TV show, examining its demand data can provide you with valuable insights into audience preferences and risks. In the case of "Atomic Age Declassified," the show achieved the peak rank of #942 in France with audience demand increasing by 11.0% during the month. The show also has a high audience demand, indicating that it can be a risk worth taking.
3. Programming Decisions: By analyzing the demand data for a show, you can better understand where, when, and how to program it. In the case of "Atomic Age Declassified," demand for the show spiked in late March, indicating that there may be a seasonal trend to consider. Examining the demand for the show in France could also encourage you to double down on programming the show in that market, as it is the program's strongest global market.
4. Distribution Decisions: By utilizing demand data, you can understand which platforms to target for distribution of your content. For example, "Atomic Age Declassified" has a poor travelability score, meaning its international demand is weak compared to market demand, so you might not want to prioritize distributing the show overseas. However, the show has strong demand in its home market, the United States, and a high demand in France, making these markets a priority for distribution.
5. Content Trends: Analyzing the demand data for a show can provide you with insights into thematic preferences and audience behaviors. In the case of "Atomic Age Declassified," the show ranks at the 97.3rd percentile in the documentary genre, indicating a trend for audiences interested in educational shows about scientific topics. It's also helpful to know that fans of this show also enjoy other shows like "The Walking Dead," "The Expanse," and "Robot Chicken," which can provide valuable insights for future content decisions.
In conclusion, demand data provides crucial information to entertainment executives when making informed content, acquisition, distribution, and programming decisions. The ability to determine the value of content, inform acquisition strategy, optimize programming strategy, determine which platforms to target for distribution, and understand audience trends all help with meeting business goals and making better content decisions. The case of "Atomic Age Declassified" is just one example of how demand data can be leveraged to optimize content strategy.
Atomic Age Declassified's travelability to France in the last 30 days is 198%, which means that the audience demand for Atomic Age Declassified is 198% of the demand in its country of origin, United States. Click through to another market to discover how well Atomic Age Declassified travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Smithsonian Channel‘s Atomic Age Declassified is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Atomic Age Declassified also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Smithsonian Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Atomic Age Declassified, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Atomic Age Declassified in France. We provide our partners with extensive SVOD expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.
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