The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to expand your OTT platform, distribute TV series internationally, or acquire content, demand data can be a powerful tool to inform your strategic decision-making process. Let's take a look at how demand data on "Au Nom De La Vérité," a French reality show that aired from 2012 to 2014, can be used to make more informed content decisions.
Content Valuation:
Using demand data, you can calculate the ROI a specific title will bring for a platform. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. An analysis of "Au Nom De La Vérité" shows that demand for the show is good, with 2.0 times the audience demand of the average show in France over the last 30 days. The demand for this show is higher than 96.2% of all reality titles in France and has decreased by 21.9% in February. Although the show's peak demand has decreased, the average demand has increased, which is a positive indicator of increasing popularity.
Content Acquisitions:
You can use demand data to determine the value of a title and its ability to drive subscriptions and mitigate churn. "Au Nom De La Vérité" outperforms the demand of the average TV show (1x) in all of its top global markets. With demand in France being the most significant, ranked second is Belgium where demand is okay. Other countries like Morocco, Switzerland, Germany, Sri Lanka, Canada, UK, and Italy also show positive demand trends. It implies that the acquisition of this content would lead to an increased audience base and retention of existing audiences.
Programming Decisions:
Demand data can inform your programming decisions by determining which titles should be acquired or produced for a region. For example, an analysis of "Au Nom De La Vérité" reveals that the show achieved good audience demand of 0.1x in France but shows a lower potential for international appeal(Ranked over 10th in most countries). Hence, while programming for a French audience, the show could be a viable option, but it might not be the most successful choice to expand internationally.
Distribution Decisions:
Using travelability, which quantifies a show's international demand relative to its home market, you can make more informed decisions on where to distribute content. For example, "Au Nom De La Vérité" has poor travelability, which indicates that the show may not have significant international demand, and distribution to other countries, apart from its top global markets, could be difficult.
In conclusion, demand data is a powerful tool that provides insights into content performance and audience preferences, which can inform your strategic decision-making process. Platforms can use demand data to evaluate content before its acquisition or distribution, and producers, studios, and creators can use it to optimize their content to align with audience preferences and grow their audience base.
This is Au Nom De La Vérité's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Au Nom De La Vérité travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. TF1, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as TF1 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Au Nom De La Vérité), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TF1 by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular TF1‘s Au Nom De La Vérité is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TF1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Au Nom De La Vérité, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Entertainment Reality), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Au Nom De La Vérité in France. We provide our partners with extensive subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.