The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you have to make critical decisions regarding content acquisition, distribution, programming, and valuation. Parrot Analytics' demand data can provide valuable insights to make informed decisions. For instance, let us analyze the performance of "Aussie Gold Hunters" in France to understand how demand data can be used to make content-related decisions.
Content Valuation:
Using demand data, you can calculate the value of a specific title for a particular platform or region. In the case of "Aussie Gold Hunters," we can determine the value contribution of the show for France. With 3.0 times the audience demand of the average show in France over the last 30 days and a percentile rank of 98.1 in the documentary genre, demand for the show is impressive. It means that the content has a higher value contribution in France than the majority of the documentary titles. By using Parrot Analytics' content valuation system, you can assess the dollar-value contribution of any title, to any platform, in any region.
Content Acquisition:
Demand data can help you identify the type of content that exhibits opportunities to acquire or produce. For example, by analyzing the TV titles that audiences who watched "Aussie Gold Hunters" also liked, such as "Gold Rush," "Survivor," "The Curse Of Oak Island," "Deadliest Catch," among others, you can identify potential acquisition opportunities based on their audience appeal.
Content Distribution:
Demand data can inform decision-making regarding content distribution, such as which platforms to target for distributing the content. In the case of "Aussie Gold Hunters," it had good demand across different markets worldwide, including Australia, Canada, the Netherlands, the UK, Germany, France, Sweden, the USA, and Iceland, indicating that it has potential for global distribution.
Programming Decisions:
Demand data can be used to monitor a show's performance and optimize programming decisions. For instance, by analyzing the performance of "Aussie Gold Hunters," we can see that it has been increasing in popularity, with a 4.8% increase in peak demand over the last 30 days and 3.0 times the title average for the same period. This insight can help programming executives decide to commit to the show's future seasons or consider its spin-off potential.
Content-related Decisions:
Demand data can also help with critical content-related decisions. For example, "Aussie Gold Hunters" had travelability of just okay, indicating that it may not have global appeal beyond its domestic market, which may impact future content investments. However, audience demand for the show has been good and sustained over time, indicating that the content has the potential for longevity and spin-off potential.
In conclusion, Parrot Analytics' demand data can provide TV executives with valuable insights to make informed decisions on content valuation, acquisition, distribution, programming, and other content-related matters. By understanding the audience demand for a particular title or genre globally and locally, executives can make well-informed decisions that maximize profit, minimize risks, and enhance their competitive advantage.
Aussie Gold Hunters's travelability to France in the last 30 days is 14%, which means that the audience demand for Aussie Gold Hunters is 14% of the demand in its country of origin, Australia. Click through to another market to discover how well Aussie Gold Hunters travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Aussie Gold Hunters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Aussie Gold Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Aussie Gold Hunters, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:01 p.m. PST using demand content analytics from Parrot Analytics for Aussie Gold Hunters in France. We provide our partners with smart subscription-video-on-demand capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.