The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives in charge of making informed content, acquisition, and distribution decisions, demand data is an essential tool that can provide key insights into a show's performance and its potential future success. The analysis of "Avatar: The Last Airbender" for the month of March 2024 in France provides informative data points around demand data that can be analyzed to make more informed decisions.
One of the main advantages of using demand data is content valuation. By using demand data, executives can better determine how much to spend on content, how to assess the value of exclusivity, and calculate the ROI for a specific title that can help determine acquisition and distribution decisions.
Demand data can inform strategic programming decisions, which include determining the best release strategy for content, finding new opportunity markets for content distribution, identifying a TV series' ability to drive subscriptions, and mitigating churn. Additionally, demand data can help executives estimate audience cannibalization when a title is available on multiple services.
In the case of "Avatar: The Last Airbender," the series has a high demand that exceeds 21.2 times the audience demand of the average show in France over the last 30 days, indicating that it should be considered a strategic asset for any platform. The data also reveals that it has a higher demand than 99.7% of all adventure titles in France, which suggests that there is potential to expand the series' reach through travelability and find new viewers outside of France.
Furthermore, by examining the top 10 global markets where "Avatar: The Last Airbender" is most in-demand over the last 30 days, we can observe that the show outperforms the demand of an average TV show in each of these markets, indicating that it has strong global appeal. Additionally, the data suggests that the show has exceptional franchisability (spin-off potential) and reach, which could lead to new opportunities for monetizing the show's IP.
Demand data can also be used to make decisions around supply and demand, including identifying the type(s) of content that exhibit opportunity for acquisition or production. Moreover, demand can help executives make decisions around subscriber retention and acquisition by focusing on the titles that will make their current audience happy and attract new subscribers to their platform.
To conclude, by leveraging demand data, entertainment executives can make more informed content, acquisition and distribution decisions to drive audience engagement and business growth. The analysis of "Avatar: The Last Airbender" for the month of March 2024 in France provides a useful example of how demand data can be used to understand a show's value, audience engagement, market appeal, and potential monetization opportunities.
Avatar: The Last Airbender's travelability to France in the last 30 days is 29%, which means that the audience demand for Avatar: The Last Airbender is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Avatar: The Last Airbender travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Avatar: The Last Airbender, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 17, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Avatar: The Last Airbender in France. We provide our partners with extensive content expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.