The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data provided for "Barboskiny" can be used to help make informed decisions about content acquisition, distribution, and programming.
In terms of content valuation, demand data can show how much a specific title is worth to a platform or audience. For "Barboskiny", its increasing demand in France over the last 30 days compared to the last 90 days suggests that it's growing in popularity. Further analysis on the show's demand can reveal how much it is worth to another platform, assess its ability to drive subscriptions, and find new opportunities for distribution.
Demand data can also inform programming decisions. For instance, since "Barboskiny" had a ranked audience demand increase of 819 spots and a demand spike in late December in France, executives can leverage this information to choose the best moment to release or promote new episodes of the show to maximize audience interest. Additionally, by examining the top 10 global markets where "Barboskiny" performs well, executives can determine which new markets to target for distribution.
In terms of distribution decisions, demand data can reveal what type of content has potential to attract the attention of an international audience. For example, while "Barboskiny" has outstanding demand in most of its global markets, Russia is its number one market. This data can push executives to focus on acquiring content that will perform well in specific markets or creating content with international appeal.
Demand data can also help make more informed acquisition decisions. For example, Parrot Analytics has provided a list of shows that fans of "Barboskiny" enjoy, such as "Sladkaya Zhizn", "Чернобыль. Зона Отчуждения", "Miraculous: Tales Of Ladybug And Cat Noir", "Narcos" and "The Late Show With Stephen Colbert". By taking note of which shows perform well in conjunction with "Barboskiny", executives can use this information to acquire similar content that might hold more appeal for the show's fanbase.
Lastly, executives can use demand data for franchise expansion potential. With "good" franchisability, executives can determine if a show's concept has value for spin-offs or creating franchises. For instance, if "Barboskiny" continues its upward trend in demand, executives can explore options to monetize or expand the show's content beyond its current format.
In summary, demand data, as showcased with the example of "Barboskiny", is critical for entertainment executives as it provides insight into audience interest, international appeal, content valuation, programming and distribution decisions, acquisition choices, and franchise potential. By leveraging demand data, executives can make more informed decisions on which content to invest in, how to create and distribute it, and how to keep audiences engaged.
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Our TV audience measurement dataset is truly global. Discover how popular МУЛЬТ‘s Barboskiny is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for МУЛЬТ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Barboskiny, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Barboskiny in France. We provide our partners with deep television series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.