The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, Parrot Analytics' demand data can provide you with crucial insights needed for making comprehensive and informed decisions regarding your content. By utilizing demand data, you can evaluate the value of a TV series, understand why it resonates with audiences, and strategize for its commercial success.
One of the significant elements that demand data can help with is content valuation. Parrot Analytics' content valuation system uses global demand and supply data to provide an economic valuation of any title for any platform, allowing executives to determine how much to spend on acquiring or producing content. Using the example of "Barry (2018)," with an 8.9 times audience demand, you can calculate the dollar value contribution of this title to any platform in France, enhancing your decision-making process.
Additionally, demand data can help with acquisition decisions. In the case of "Barry (2018)," the show has outstanding demand in France, indicating its potential to drive subscriptions or mitigate churn if acquired by an OTT platform or linear network. By tracking demand data and identifying viewership trends and recommendations, executives can effectively acquire content that resonates with their target audience.
In terms of distribution decisions, demand data can help evaluate where to distribute content and gain maximum viewership. For example, examining the top 10 global markets where "Barry (2018)" has high demand helps to ascertain where the show should be distributed for maximum engagement. By gaining insights into international demand, executives can discover new untapped markets to distribute their content, ultimately leading to increased revenue and ROI.
Demand data can also help evaluate programming decisions, such as when to release content, how to price it, and how to target audiences. Analysis of "Barry (2018)" indicates a spike in demand for France in late March 2024, suggesting that similar releases may be advantageous to capitalize on viewers' attention. Besides, by utilizing demand data, executives can analyze preferences and interests from taste clusters and the type of content resonating with the audience, informing strategic programming decisions.
Finally, demand data can facilitate making informed decisions regarding the entire content lifecycle, from concept testing to franchisability and audience retention. With the help of demand data, executives can assess the success of their marketing campaigns, audience reach, and identify opportunities for spin-offs or franchises. The Parrot Pulse, for instance, provides an independent measure of a show's global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach.
In conclusion, demand data from Parrot Analytics can assist entertainment executives in making informed decisions in an ever-changing market. From content valuation to distribution, demand data can help provide detailed insights into a title, helping executives make informed decisions to set themselves apart from their competitors in an increasingly competitive market.
Barry (2018)'s travelability to France in the last 30 days is 49%, which means that the audience demand for Barry (2018) is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Barry (2018) travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Barry (2018)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Barry (2018) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Barry (2018), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Barry (2018) in France. We provide our partners with smart television competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.