The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to improve your content decisions, acquire the best titles, maximize your distribution strategy and programming decisions. One valuable asset for making informed decisions is demand data. Demand data provides real-time information that informs decision-making. With 2.6 times the audience demand of the average show in France over the last 30 days, "Batman Beyond" has a good demand rating that puts it in the 8.6 percentile of all TV shows in France, which is excellent.
If you're deciding on acquiring or sharing a title, analyzing demand data can reveal what titles are popular in a particular region. For example, "Batman Beyond" is in the 94.5th percentile of all drama titles in France, meaning it outperforms the majority of drama titles in France. This information is valuable when deciding to acquire or share a drama title in France.
Content valuation is a significant aspect of your content decisions. With Parrot Analytics' content valuation system, you can determine the dollar value contribution of any title to any platform in any region. Demand data powers Parrot Analytics' content valuation system, providing the economic valuation of a title based on global content demand and supply. From demand data, you can estimate the value of a title and quantify the platform-specific marginal revenue contribution. Utilizing demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. Information about current demand provides valuable insight into a title's overall value.
Understanding the global demand for a show is essential for its growth and development. "Batman Beyond" has good travelability, meaning it has international demand relative to its home market, the United States. When you examine the top 10 global markets where "Batman Beyond" has the highest demand levels, it is clear that the show outperforms the average TV show in each market. In the United States, for example, "Batman Beyond" has a global performance score of 3.2x, which means the demand is exceptional.
Momentum, longevity, franchisability, and reach are all essential components of demand data analysis as well. Demand data determines momentum as the pace of growth, reaching a good to outstanding rate for the "Batman Beyond" show. Moreover, longevity shows the ability of a show to maintain its demand and audience over time, with "Batman Beyond" scoring outstanding in this regard. From franchisability, you can assess whether a show can be used for future spin-offs or franchises, which "Batman Beyond" performed well for. The reach of a show determines the spread of demand for a show. In the case of "Batman Beyond," the reach is good.
If you are looking to optimize a release strategy or price your content appropriately, demand data is invaluable. Demand data helps you quantify taste clusters, revealing what your audience likes the most about your content. With the insights from demand data, you can optimize your overall marketing campaign for a show's premiere. You can also make informed decisions about supply and demand. This data enables you to find new opportunities in content distribution and to identify content that is under-monetized.
Lastly, demand data can inform your choices when it comes to programming decisions. Looking at the demand spike rate for a particular show can help you determine the best programming decision that overperforms the expected value of a show. In the case of "Batman Beyond," the demand spiked in late January 2024 for France. Therefore, you should consider what may have resulted in the demand spike event and what this implies for programming decisions.
In conclusion, analyzing and utilizing demand data is valuable for entertainment executives across various sectors. From content valuation, optimal release strategy and pricing, to supply and demand, subscriber acquisition, and retention; demand data provides actionable insights for the wise decision making of entertainment executives.
Batman Beyond's travelability to France in the last 30 days is 25%, which means that the audience demand for Batman Beyond is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Batman Beyond travels internationally.
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Acquire the best shows from partners such as the wb to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batman Beyond), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the wb‘s Batman Beyond is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman Beyond, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Feb. 28, 2024, 1:02 p.m. PST using analytics from Parrot Analytics for Batman Beyond in France. We provide our partners with deep subscription-video-on-demand know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.