The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you can use demand data to gain insights into a show's audience, popularity and potential. Take "Batman: The Animated Series" as an example. By examining the data about this show, you can gain insights into how to make better content or distribution decisions.
Firstly, you can leverage demand data to assess the value of a content library to a platform over time. Parrot Analytics provides a content valuation system based on demand data, revealing the dollar value contribution of any title, to any platform, in any region. You can calculate the ROI a specific title will bring for any given platform using demand data. From the data, you can tell that "Batman: The Animated Series" has been increasing in popularity in France over the last few months. Its demand has grown by 12.8% in January alone, with a total demand of 5.2 times the average for all shows in France in the past 30 days. In the children genre, it ranks at 96.5th percentile, indicating that the show has higher demand than 96.5% of the children titles in France. You can use this data to determine how much to spend on this show's acquisition or production.
Secondly, you can leverage demand data to assess the value of exclusivity. Using demand data, you can assess a TV series' ability to drive subscriptions and mitigate churn. Since "Batman: The Animated Series" has good audience demand and momentum, it could be considered a strategic asset for a streaming platform. You can also use demand data to estimate cannibalization of audiences if a title is available on multiple services.
Thirdly, you can use demand data to inform your supply and content decisions, whether to produce or acquire new content. The data reveals that the show has a good performance globally. Comparing "Batman: The Animated Series" to other shows in the same genre or to its spin-offs or franchises, you could make more informed decisions about what type(s) of content has the opportunity to acquire or produce.
Fourthly, demand data can help you retain subscribers or grow your audience. By determining which titles to buy or produce that will keep your current audience happy or attract new subscribers to your platform. You can determine which titles drive engagement across the rest of your catalog using platform-specific marginal revenue contribution.
Finally, examining the success of "Batman: The Animated Series" in the top 10 global markets where it is most in demand allows you to identify local whitespaces- which genres are popular in your local market or on a global scale, how should they be priced and scheduled to optimize the chances of discovery and optimization by viewers.
In conclusion, using demand data can make all the difference in informed decision-making for television executives. By considering the case of "Batman: The Animated Series," you can see how executives can use demand data to determine how much to spend on content, global performance, potential growth, potential acquisition, and informed acquisition decisions. Parrot Analytics offers an effective data-driven solution for content valuation and market analysis allowing executives to optimize their strategic content, distribution, and programming decisions to succeed in an increasingly competitive and crowded marketplace.
Batman: The Animated Series's travelability to France in the last 30 days is 39%, which means that the audience demand for Batman: The Animated Series is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Batman: The Animated Series travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Batman: The Animated Series.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Batman: The Animated Series from partners like FOX.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Batman: The Animated Series? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Batman: The Animated Series. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Batman: The Animated Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Batman: The Animated Series, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Batman: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Batman: The Animated Series, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Feb. 21, 2024, 1 p.m. PST using global television demand metrics from Parrot Analytics for Batman: The Animated Series in France. We provide our partners with comprehensive media industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.