The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content valuation, acquisition, distribution, and programming. Fortunately, demand data can help you get useful insights and more context about a TV show's performance in different markets worldwide. To illustrate this, let's take a look at the show "BattleBots: Bounty Hunters," which aired in December 2023 in France, and analyze its performance using Parrot Analytics' demand metrics.
Content Valuation: Using demand data, you can determine the value of a show to a platform over time. By measuring the show's audience demand in France, compared to the average TV show, we find that "BattleBots: Bounty Hunters" has 3.0 times the audience demand of the average show in France, and only 8.6% of all TV shows have this level of demand. This suggests that the show is a valuable content asset on the platform.
Acquisition Decisions: Demand data can help in determining the value of a title being considered for acquisition. By analyzing the show's audience demand in France over the last 30 days, we can determine how much the show is worth to the platform. In this case, the show's demand has been increasing recently, and although its rank in France has dropped, it still ranks at the 97.9th percentile in the reality genre in France, indicating it has higher demand than 97.9% of all reality titles.
Programming Decisions: Demand data can help you make decisions on what to program while also reacting to audience demand and preferences. By looking at the top 10 global markets where "BattleBots: Bounty Hunters" is most in-demand over the last 30 days, we find that the show is outperforming the average TV show (1x) in each of these markets. France is the show's number one market globally, followed by Russia where demand is also good. Knowing this, executives can make informed programming decisions for these regions.
Distribution Decisions: By looking at the show's travelability, which quantifies a show's international demand relative to its home market, we can determine how well the show might perform in different regions. In the case of "BattleBots: Bounty Hunters," travelability is poor, as the worldwide audience demand across all platforms is good, but not as good as demand in France, which is at 154% compared to the show's country of origin, the United States. Understanding travelability can aid in decision-making when it comes to distributing the show in different regions.
Additional Demand-Related Questions:
- How popular is my show relative to the market average in France and globally?
- Where in the world is my show in-demand, and what genres are resonating most with my current audience?
- How effective is my marketing campaign around a show, and how does my show compare to other shows in terms of pre and post-premiere performance?
- What catalog content should be acquired to increase engagement and retain customers, and which content can rely on sustained demand and therefore require less marketing spend?
Demand data, like that provided by Parrot Analytics, can help entertainment executives make data-informed decisions when it comes to content valuation, acquisition, distribution, and programming. By using a show like "BattleBots: Bounty Hunters" as an example, we can see how analysts can use demand data to better understand a show's performance, its global appeal, audience preferences, and what strategies might be more effective when it comes to growing an audience's engagement with particular shows.
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Acquire the best shows from partners such as Discovery+ to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. BattleBots: Bounty Hunters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s BattleBots: Bounty Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for BattleBots: Bounty Hunters, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for BattleBots: Bounty Hunters in France. We provide our partners with comprehensive TV series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.