The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for the next big hit that will appeal to your target audience, keep them engaged, and help you meet your business objectives. One way to get ahead of the competition is to use demand data to make more informed decisions related to content valuation, acquisition, distribution, and programming. In this example, we will examine the demand data for "Bel-Air" in France in January 2024 and explore how this data can help you make more informed decisions related to content acquisition and programming.
One important use of demand data is content valuation. By analyzing the demand data for "Bel-Air" in France, we can determine how much the show is currently worth in that market and how that value has changed over time. According to our data, "Bel-Air" has an audience demand that is 2.6 times higher than the average show in France, and only 8.6% of all TV shows have this level of demand. This puts "Bel-Air" in a strong position in the French market, and its demand has been increasing in recent months. By using this data, you can determine how much to offer for the rights to "Bel-Air" in France and assess the show's overall value to your platform.
Another way to use demand data is for content acquisition decisions. By analyzing the top ten markets where "Bel-Air" is most in-demand, we can see that the show outperforms the average TV show in each market, including the United States, where the show achieved an audience demand of 6.7 times the average. Using this data, you can determine which markets to target for the acquisition of "Bel-Air" and assess the show's overall global appeal.
Demand data can also help you make more informed decisions related to the programming schedule. For example, by analyzing the show's performance on a rolling year basis versus the last 30 days, we can see that "Bel-Air" has increased in popularity over the last 30 days. This indicates that the show is a strong candidate for a prime-time slot on your programming schedule and may help you attract and retain viewers.
For those looking for spin-off potential, franchisability assessments can help businesses like studios and talent agencies determine which of their content acts as a suitable casing for off-shoot programs. The analysis on "Bel-Air" revealed good, indicating that there may be opportunities to build a brand from the original content, or that there may be potential for merchandise from the series.
Overall, the demand data for "Bel-Air" in France and other markets provides valuable insights that can help you make more informed content, acquisition, distribution, and programming decisions. By leveraging this data, you can be sure that you are making decisions that are aligned with audience demand and that will help you achieve your goals.
Bel-Air's travelability to France in the last 30 days is 13%, which means that the audience demand for Bel-Air is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Bel-Air travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bel-Air), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Bel-Air is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bel-Air, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Bel-Air in France. We provide our partners with far-reaching content competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.