The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed decisions about content, acquisition, distribution, and programming, utilizing demand data is essential. One show that highlights the benefits of analyzing demand data is Cartoon Network's "Ben 10: Omniverse" in France during March 2024.
Demand data reveals that "Ben 10: Omniverse" had 2.5 times the audience demand of the average show in France, indicating strong demand and a potentially high content valuation. Additionally, compared to its demand over the last 90 days, demand for the show has been increasing recently, which could signify growing popularity and potential for continued success.
Examining the show's ranking and demand within its genre also provides valuable insights for programming decisions. For instance, "Ben 10: Omniverse" ranks at the 94.0th percentile in the comedy genre in France, indicating that it has higher demand than 94.0% of all comedy titles in the country. Understanding a show's genre-specific demand can help executives determine where to place the show in terms of scheduling and what other shows to pair it with.
Analyzing the show's audience demand and identifying shows that fans of "Ben 10: Omniverse" also watch can be valuable for acquisition decisions. In France, shows that fans of "Ben 10: Omniverse" also like include "Ben 10: Ultimate Alien" and "Steven Universe," among others. Understanding audience behavior and preferences can inform executives on what types of shows to consider acquiring to expand their content library and attract new subscribers.
Demand data also speaks to a show's global performance. In this case, "Ben 10: Omniverse" performed well in the United States, Brazil, the United Kingdom, India, the Netherlands, Germany, Turkey, and globally, with demand exceeding the average TV show in each of these markets. This information is vital for distribution and expansion decisions, as it highlights the appeal of the show in these markets and could potentially inform content localization strategies.
Finally, demand data can also provide insights into marketing and promotional strategies. In this case, demand spiked mid-March for "Ben 10: Omniverse" in France, which suggests that a well-timed marketing campaign could have contributed to this increase in interest. Additionally, examining the show's momentum over time can help executives determine how to allocate marketing spend.
Overall, utilizing demand data is essential for entertainment executives looking to make informed decisions about content, acquisition, distribution, and programming. By analyzing real-time audience behavior and preferences, executives can make data-driven strategies that will expand their content offerings, attract new subscribers, and grow their platform's overall success.
Ben 10: Omniverse's travelability to France in the last 30 days is 16%, which means that the audience demand for Ben 10: Omniverse is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10: Omniverse travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10: Omniverse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10: Omniverse, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Ben 10: Omniverse in France. We provide our partners with smart media industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.