The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How can entertainment executives use demand data to make more informed content, acquisition, programming, or distribution decisions? The demand data of the TV series "Better Things" in France for the month of March 2024 can provide a helpful case study.
Content Valuation: One of the most prominent uses of demand data for entertainment executives is content valuation. By using demand data, executives can determine the economic value of their content, make informed content acquisition or renewal decisions, and allocate their funding accordingly. Parrot Analytics offers a content valuation system that can reveal the contribution of any title, to any platform, in any region.
When assessing the demand data of "Better Things," we can conclude that the show has good demand in France. Compared to the average TV show, it has 2.9 times the audience demand over the last 30 days. Therefore, the show's value to the French market can be quantified based on its level of audience demand in that region. Although the show's demand decreased by 25.5% during March, its overall trend has been increasing recently.
Demand-Informed Acquisition: Another use of demand data is to inform content acquisition or renewal decisions. Demand insights can help to identify which shows consumers want to watch, and which titles will drive subscriptions or mitigate churn.
By examining the popularity of "Better Things" in specific genres, executives can make content acquisition decisions that are informed by demand data. For example, "Better Things" ranks at the 96.4th percentile in the family genre, indicating that the show is popular in France among this genre. Additionally, the list of other popular shows that fans of "Better Things" enjoy can help executives make informed acquisition decisions, knowing what other shows or genres their audience cherishes.
Global Performance: While interpreting demand data, executives can assess how well a title performs globally, by evaluating its audience demand in various markets. By identifying the top markets where the show is most in-demand, executives can target international expansion strategies informed by demand data.
For example, in France, "Better Things" has good audience demand, ranking in the top 10 of audience demand over the last 30 days in various countries, including Bulgaria, Romania, Canada, Spain, the Netherlands, and Belgium. Based on this, executives can identify how the show resonates with audiences in different regions and tailor global marketing campaigns accordingly.
Optimizing Marketing: Demand data can also help executives craft targeted marketing campaigns that reach the right audience. By reviewing audience data, it's possible to identify which talents, brands, or TV shows will appeal to their target audience.
By examining the demand data for "Better Things," executives can see demographic data to determine which target audience was attracted to the series during its last 30 days of high demand. The results can be used to build a more focused marketing campaign aimed at those audiences, and therefore increase the chance of more success.
In conclusion, demand data analysis is a valuable tool for entertainment executives when making content acquisition, renewal, programming, marketing, or distribution decisions. Using demand data to inform these decisions ensures that companies make smarter decisions that support the needs of their viewership, resulting in more success and an increased return of investment.
Better Things's travelability to France in the last 30 days is 63%, which means that the audience demand for Better Things is 63% of the demand in its country of origin, United States. Click through to another market to discover how well Better Things travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Better Things is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Better Things, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Better Things in France. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.