The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking for ways to make more informed decisions about content acquisition, distribution, or programming? Look no further than Parrot Analytics' demand data. By understanding the level of audience demand for specific titles, you can make high-impact decisions that ensure your platform or network stays competitive. Let's use the example of the TV series, "Bia" to gain an understanding of how demand data can be used for content valuation, make better programming decisions, and more.
Content Valuation
If you're interested in content valuation, you can use demand data to determine the monetary value of a title, assess its revenue potential, and gauge its level of exclusivity. By analyzing the demand for "Bia" in France, we can see that it had 5.4 times the average demand of any show in France over the last 30 days. This is a significant increase since its demand was at 5.0 times the average over the last 90 days, indicating that the show has been growing in popularity. As a TV executive of a network, this indicates that "Bia" should be considered a strategic asset for your platform.
Programming Decisions
Using demand data, you can make informed programming decisions, such as how to best allocate your budget or how to optimize your marketing campaigns. For example, by analyzing the show's performance over the last 30 days, we can see that "Bia"s rank in France has dropped by 31 spots. While this is a decrease, it still has a 98.0th percentile demand in the family genre. As a TV executive, this indicates that the show is still valuable and would perform well on your network.
Global Expansion
Demand data can also help with decisions concerning global expansion. For example, analyzing "Bia" in the top 10 global markets where it is most in-demand, we can see that it outperforms the average TV show in each market. In France, its number one market, its demand is 4.6x the average, meaning that it would be a valuable asset for a French-focused streaming service. If you're looking to expand your platform or network globally, demand data is essential to determine which content will perform well in each market.
Subscriber Retention & Acquisition
By analyzing "Bia"s performance in France, we can see that its audience demand decreased by 1.2% in March 2024. This can be considered a decline, but it remains a valuable title to retain subscribers. Additionally, "Bia" has increased in popularity in the last 30 days, making it a good choice to attract new subscribers to your network or streaming service.
Overall, demand data is a crucial tool for TV executives working in any aspect of the entertainment industry. By understanding the level of audience demand for specific titles like "Bia," you can make informed decisions about content acquisition, distribution, programming, global expansion, and subscriber retention and acquisition. With Parrot Analytics content valuation system, you can quantify the dollar value contribution of any title, to any platform, in any region. With Parrot Analytics' global content demand data, you can stay competitive and make better decisions for your platform or network.
Bia's travelability to France in the last 30 days is 170%, which means that the audience demand for Bia is 170% of the demand in its country of origin, Argentina. Click through to another market to discover how well Bia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Bia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bia, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:04 p.m. PST using demand metrics from Parrot Analytics for Bia in France. We provide our partners with smart entertainment industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.