The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working at an OTT, SVOD or TV Production company, "Bizim Hikaye" presents an opportunity to capitalize on the strong audience interest in foreign dramas in France. Demand data can be used to inform your content acquisition decision for your streaming platform.
With 2.1 times the audience demand of the average show in France over the last 30 days, demand for "Bizim Hikaye" is good. Additionally, growth trends indicate that demand for the show has been rising. When questioned about content valuation, you can estimate the ROI a specific title will bring for any given platform using demand data. In this case, you can predict the potential return on investment from acquiring "Bizim Hikaye," given that it has high demand and chances of further growth, thus making it an attractive asset for your platform. By answering questions such as how much is the show worth, you can also estimate its cost and whether such investment will provide a good payoff.
Furthermore, the show has high demand within the romance genre in France, which is an indication of a devoted audience. If you want to grow your audience, knowing what your current audience likes is important. Parrot Analytics' demand data powers affinity analysis, which can help you to understand who your audience is and what genres they enjoy. By knowing what makes your audience tick, you can tailor your productions and acquisitions to their tastes.
You can leverage audience demand for "Bizim Hikaye" for distribution decisions by noting the top 10 global markets where it is most in-demand over the last 30 days. For example, it’s a very popular show in Turkey. By knowing this, you can license the show to international markets, taking advantage of the show's travelability, which quantifies a show's international demand relative to its home market.
The timing of the spike in demand should also be taken into account as it's a reliable indicator of effective marketing, creating ideal moments for you to market. By using demand data, you can ensure that your pre-release marketing is optimized for a premiere, keeping your audience engaged and ultimately raising the chances of retention.
Finally, note that "Bizim Hikaye" has 3 seasons with a total of 70 episodes. By assessing how well the series has held up over the years using demand data and metrics such as longevity can guide programming decisions on the variety of shows in your catalog and shed light on resigning shows for more seasons.
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Acquire the best shows from partners such as FOX Türkiye to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bizim Hikaye), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FOX Türkiye‘s Bizim Hikaye is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX Türkiye and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bizim Hikaye, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 8:44 p.m. PST using global demand data from Parrot Analytics for Bizim Hikaye in France. We provide our partners with extensive OTT competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.