The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you make more informed content decisions by providing data-driven insights into the popularity of TV shows, which can influence your acquisition and programming decisions. The case of "Black Books" in France in January 2024 illustrates various insights that executives can use to make informed decisions on content acquisition, programming, and distribution.
First, audience demand is an essential component of content valuation, and Parrot Analytics content valuation system is powered by global content demand and supply. The demand data for "Black Books" in France shows that it has 2.3 times the audience demand of the average show in France over the last 30 days. This information can inform an executive that the demand and value of "Black Books" in the French market are high. This data can also help in determining the cost of acquiring the show by providing insight into the show's current market value.
Second, demand data enables you to gauge the global appeal of content. For instance, in the case of "Black Books," the top 10 markets where the show is most demanded have all outperformed the demand of the average TV show in each of these markets. This information highlights the global popularity of the show, which can help executives make programming decisions to air the show in international markets or work with distribution partners to maximize the show's earnings potential.
Third, demand data can help in understanding the show's performance over time, which means understanding momentum and longevity. When analyzing "Black Books" in France, we see that the demand for the show has been rising, which indicates that the show has good momentum. Building upon that, we also see that the longevity of the title is good, meaning that the show has maintained a high level of audience demand over a prolonged period - this assures executives that the show has a developed fanbase that is willing to watch the show over time.
Fourth, Leveraging demand analytics can uncover sub-genres and show recommendations that are in-demand amongst current viewers. In the case of "Black Books," fans of the show also like a variety of shows, including "Rick and Morty", "Foundation", and "Better Call Saul". The data can inform executives on shows that they can acquire to boost viewing behavior amongst their current audience.
Finally, the show’s franchise and spin-off potential, reach, travelability and marketing efforts can also be evaluated using demand data. Executives can use demand data to evaluate how best to market their content when executing promotional campaigns and reviewing the potential of utilizing the title for spin-offs or franchise opportunities. In the case of "Black Books," we see that the franchisability and reach are ranked as okay, which hints at limited commercially viable spin-off or franchise opportunities, as compared to shows with high franchise or spin-off potential.
In conclusion, Parrot Analytics can provide entertainment executives with demand data, analytics, and context to assist in content decision-making across all aspects of the entertainment value chain. For the case of "Black Books," one can see how demand data can be used to inform decisions around programming, content acquisition, and distribution, among other things.
Black Books's travelability to France in the last 30 days is 10%, which means that the audience demand for Black Books is 10% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Black Books travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Black Books is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Books, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Black Books in France. We provide our partners with deep TV series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.