The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data to make informed content, acquisition, distribution, and programming decisions. Let's explore how demand data can be used along with the analysis of "Blood And Water (2020)" to gain valuable insights.
Content Valuation:
The demand for "Blood And Water (2020)" in France is 2.1 times the average show, making it highly valuable. You can use Parrot Analytics' content valuation system to calculate the economic value of this show and compare it with other titles on your platform. You can estimate the marginal revenue contribution, ROI, and subscription-driving potential of the show and formulate a bidding strategy for its acquisition or renewal.
Audience Insights:
By analyzing the top 10 global markets where "Blood And Water (2020)" is most in-demand, you can segment the audience based on geographic, demographic, and psychographic factors. You can use these insights to personalize your content offerings, marketing campaigns, and distribution strategies. For instance, since "Blood And Water (2020)" is most in-demand in South Africa, you can prioritize the local content for that region.
Franchisability and Spin-Off Potential:
The Parrot Pulse for "Blood And Water (2020)" indicates a poor score for franchisability and spin-off potential. However, since the show has high demand in multiple regions, you can leverage its popularity to develop spin-offs or franchise opportunities. Moreover, you can use demand data to identify other titles in your content library that have potential for spin-offs and franchise development.
Travelability:
Although "Blood And Water (2020)" has poor travelability, its demand in France indicates a decent performance. You can use this information to make informed decisions on global expansion or identify new markets where the show can perform better.
Marketing and Promotion:
Demand data can be used to optimize the marketing and promotion of a TV show. For example, by analyzing the demand spike for "Blood And Water (2020)" in mid-March, you can identify the factors that led to it and tailor your marketing campaigns accordingly.
Programming and Scheduling:
By understanding the audience demand for a show, you can make informed programming and scheduling decisions. For instance, you can place "Blood And Water (2020)" in a time slot or day that aligns with its target audience's viewing habits. You can also use demand data to identify other titles that complement "Blood And Water (2020)" and create a binge-watching experience for your subscribers.
Distribution and Licensing:
Demand data can be leveraged to make informed distribution and licensing decisions. For instance, since "Blood And Water (2020)" has high demand in France, you can negotiate licensing deals for the show with French distributors or TV networks. Similarly, you can use demand data to identify other markets where the show has high demand and negotiate distribution deals accordingly.
In conclusion, demand data provides invaluable insights that can help entertainment executives make informed decisions regarding their content offerings, acquisitions, programming, distribution, and marketing campaigns. By leveraging Parrot Analytics' content valuation system and demand data for "Blood And Water (2020)", you can gain a competitive edge in the dynamic entertainment industry.
Blood And Water (2020)'s travelability to France in the last 30 days is 9%, which means that the audience demand for Blood And Water (2020) is 9% of the demand in its country of origin, South Africa. Click through to another market to discover how well Blood And Water (2020) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Blood And Water (2020) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blood And Water (2020), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Teen Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Blood And Water (2020) in France. We provide our partners with meaningful content expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.