The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in any organizational capacity, Parrot Analytics demand data can be integrated into every stage of strategic decision-making, including content valuation, programming, production, distribution, and acquisition. Here are some of the ways in which Parrot Analytics demand data for "Boardwalk Empire" in France can be utilized to make informed content decisions:
1. Content Valuation: Parrot Analytics content valuation system reveals the dollar value contribution of any title, to any platform, in any region. The demand data provided for "Boardwalk Empire" in France indicates outstanding audience demand across several dimensions, including worldwide audience demand, longevity, momentum, franchisability, and reach. The outstanding demand metrics show that the value of acquiring or distributing "Boardwalk Empire" is quite high.
2. Programming and Production Decisions: The performance of "Boardwalk Empire" in France and in nine other major global markets provides an idea of the show's international appeal, highlighting the fact that it has a high potency to attract new subscribers. The decrease in audience demand happens in many TV shows, therefore, this reduction would not necessarily be a point of concern. By analyzing Parrot Analytics the uplift in demand that spiked in late March 2024, content creators and TV executives can identify what caused the increase and replicate that to further increase popularity.
3. Distribution Decisions: The detailed demand data for "Boardwalk Empire" in France guides executives on which platforms and channels to target for a successful distribution of the show. The fact that this show performs outstandingly in France and in other major global markets suggest that it should be an important part of any TV service looking to attract and retain customers in those markets.
4. Acquisition Decisions: Global and country-specific demand provides a ranking of how in-demand content is and indicates which titles to pursue for acquisition. In the case of "Boardwalk Empire" in France, the show ranks high in audience demand in many global markets and its franchisability is good, indicating strong potential for spin-off series or other franchises, thus providing valuable information for acquisition decisions.
5. Competitive Benchmarking: The provided data shows that "Boardwalk Empire" has good demand compared to the average show in France over the past 30 days, making it more attractive as a programming option compared to similar shows.
In conclusion, Parrot Analytics' demand data allows entertainment executives to make better-informed decisions in every stage of strategic decision-making, by offering relevant and up-to-date information on what viewers are watching, where, and why. Using the example of "Boardwalk Empire," the provided demand data fed the decision-making process by providing market insights, comparative benchmarks, and franchise-related potentials that help executives make informed decisions.
Boardwalk Empire's travelability to France in the last 30 days is 50%, which means that the audience demand for Boardwalk Empire is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Boardwalk Empire travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Boardwalk Empire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boardwalk Empire, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:02 p.m. PST using television demand datasets from Parrot Analytics for Boardwalk Empire in France. We provide our partners with smart television industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.