The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives seeking to make more informed decisions in content valuation, acquisition, distribution, and programming, demand data can provide valuable insights. Let’s take the example of "Borgen", a Danish drama series, for the month of March 2024 in France.
1) Content Valuation: Understanding the audience demand behind a particular TV show or title is the starting point for content valuation. Using demand data, executives can determine the dollar value contribution of the title to any platform in any region. Parrot Analytics' content valuation system is based on global content demand and supply and our analysis shows that "Borgen" has a good demand in France, indicating that it can be a profitable show for any SVOD platform or network that airs it. Being in the 93.4th percentile for drama titles in France shows that it is more popular than most other drama titles in France and therefore has a higher value.
2) Acquisition and distribution: Executives can use demand data to make decisions about acquiring and distributing content. By knowing the audience demand for a show in different regions and how it compares to the average demand, executives can decide whether to acquire it or distribute it to other regions. In the case of "Borgen", executives can use the data to understand the show's performance in other countries such as Spain, Australia, China, Netherlands, etc. and use the data to make decisions about acquisition or distribution in these regions.
3) Programming: Understanding the audience demand for a show also helps executives decide what programs to purchase or develop in the future. By focusing on the genres that have high demand in a particular region, executives can make strategic decisions on what programs to invest in next.
4) Content optimization: The demand data for "Borgen" in March 2024 reveals that it had a spike in demand in the latter half of the month, which could reveal a market opportunity to air new episodes or run a marketing campaign around the show to capitalize on the spike in demand. Additionally, audience viewing behavior can be analyzed to uncover which elements of existing "Borgen" content audiences like the most. This knowledge can then be used to optimize an upcoming production.
5) Subscriber acquisition and retention: For executives looking to acquire new subscribers or retain existing ones, having data on what titles or programs drive engagement is critical. With "Borgen" having high engagement levels and being more popular than most drama titles in France, executives can use it as a strategic asset for their streaming platform. Using demand data enables executives to identify and obtain the rights for in-demand titles that can bring new subscribers to the platform, and can also keep current subscribers happy by providing them with the shows they want to watch.
In summary, demand data provides entertainment executives with valuable insights that can help them make informed decisions about content valuation, acquisition, distribution, and programming, while also keeping their audience engaged and their platforms profitable.
Borgen's travelability to France in the last 30 days is 114%, which means that the audience demand for Borgen is 114% of the demand in its country of origin, Denmark. Click through to another market to discover how well Borgen travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. DR1, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as DR1 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Borgen), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular DR1‘s Borgen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for DR1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Borgen, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for Borgen in France. We provide our partners with smart SVOD analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.