The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, data-driven decision-making is key to success. Understanding the demand for TV shows is central to making informed content decisions, acquisition and distribution decisions, and programming decisions. Here's how demand data for "Botched" in France in February 2024 can be used to make informed decisions:
1. Content valuation: Demand data can be used to value a content library. Parrot Analytics’ content valuation system, powered by global content demand and supply, reveals the dollar value contribution of any title to any platform in any region. With "Botched" having 2.8 times the audience demand of the average show in France, demand for the show is good, which is an important factor in determining its valuation.
2. Acquisition and distribution decisions: Demand data can be used to determine how much to spend on content. The global demand data for "Botched" across the top 10 global markets where it’s most in demand over the last 30 days shows that it outperforms the demand of the average TV show in each of these markets. The data can be used to make decisions about acquiring and distributing the show in these markets.
3. Programming decisions: Demand data offers insights into how popular a show is in different regions. For "Botched" in France in February 2024, we see that it has a good rank in terms of demand, with a percentile of 97.4 in the reality genre. The data can be used to make programming decisions and target specific audiences. "Botched" has also dropped in its rank by 1562 spots during February in France, which is important information that executives can use to adjust programming strategy accordingly.
4. Subscriber retention and acquisition: Demand data can be used to determine which titles are likely to keep current audiences happy and attract new subscribers. For "Botched" in France, we see that audience demand for the show decreased in February 2024 by 65.1%. This information can be used to make decisions about whether or not to continue to air the show in the region and manage subscriber expectations.
5. Franchisability: Demand data offers insights into whether a TV series has spin-off potential. For "Botched," its franchisability is okay, which can be used to inform decision-making about potential spin-offs or how to monetize the IP for the show.
Overall, understanding the demand data for "Botched" in France and globally offers valuable insights that can be used for content valuation, acquisition and distribution decisions, programming decisions, subscriber retention and acquisition, and franchisability. Parrot Analytics' demand data enables entertainment executives to make more informed decisions and ultimately lead to greater success.
Botched's travelability to France in the last 30 days is 20%, which means that the audience demand for Botched is 20% of the demand in its country of origin, United States. Click through to another market to discover how well Botched travels internationally.
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Acquire the best shows from partners such as e! to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Botched), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular e!‘s Botched is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for e! and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Botched, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Medical Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 4:39 a.m. PST using global demand content analytics from Parrot Analytics for Botched in France. We provide our partners with valuable subscription-video-on-demand expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.