The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to stay up to date with the latest trends and make informed decisions to stay ahead of the competition. At Parrot Analytics, we provide valuable insights into how popular TV shows are and how they are performing across different markets. One example of a popular show is "Bridgerton," and by examining its performance in France during March 2024, we can see how demand data can help inform decision making.
Content valuation is a crucial aspect of the entertainment industry. The demand data for "Bridgerton" shows that the show has 14.4 times the audience demand of the average show in France over the last 30 days. This means that it is an incredibly popular show and, therefore, has significant value. Our content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. Demand data can also show how much a title drives engagement across the rest of the catalog, quantify platform-specific marginal revenue contribution, and calculate the ROI a specific title can bring for any given platform.
Demand data also helps to understand how a show is performing in different regions. For "Bridgerton," the demand in France has been outstanding, ranking in the 99.9th percentile in the romance genre, higher than 99.9% of all romance titles in France. Additionally, audience demand for the show has increased by 52.6% during March in France. Also, the demand for "Bridgerton" in France was 43% of the demand in its country of origin, the United States. Travelability quantifies a show's international demand relative to its home market. This information helps to understand how successful the show may be in other global markets and can assist with programming and distribution decisions.
Moreover, demand data helps to make informed acquisition decisions. By examining the top 10 global markets where "Bridgerton" is most in-demand over the last 30 days, it outperforms the demand of the average TV show (1x) in each of these markets. This information is crucial for TV series financing companies, content distributors, and entertainment talent agencies to understand which titles they should be acquiring for their clients and which ones have the most potential for success.
Lastly, demand data can help with programming decisions. By tracking momentum, which measures the pace of growth, executives can understand how well a show is performing in real-time. This information can be useful when making decisions about when to schedule shows, when to air them, and when to promote them to the audience. Additionally, demand data powers affinity analysis, which can help to identify which TV shows will help to acquire or retain subscribers.
In conclusion, demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By examining the performance of "Bridgerton" in France during March 2024, we can see how demand data provides valuable insights into understanding how successful a TV show is in different markets, its potential for success, and its popularity. Therefore, leveraging demand data is key to succeed in the fast-paced and ever-changing entertainment industry.
Bridgerton's travelability to France in the last 30 days is 39%, which means that the audience demand for Bridgerton is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Bridgerton travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bridgerton is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bridgerton, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:03 p.m. PST using television demand metrics from Parrot Analytics for Bridgerton in France. We provide our partners with meaningful television series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.