The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive, you must carefully evaluate the content performance of TV shows to make informed decisions. The demand data can be very crucial to this process. Bron/Broen can serve as an example of how demand data can be utilized to make better acquisition, distribution, or programming decisions.
Content Valuation and Acquisition
For TV series financing companies or studios seeking to acquire content that would have high demand amongst audiences, it is essential to determine how much worth the content possesses. Demand data comes in handy, and for Bron/Broen, the show has a good audience demand in France, with a whopping 3.4 times the audience demand of the average show in the country for the last 30 days. Additionally, the show's demand in France has been growing recently. Therefore, an executive can use this information to evaluate the series' monetary value to determine whether the acquisition would be worthwhile.
Distribution
The demand data for Bron/Broen is not limited to France alone. It is essential to consider the show's travelability, which quantifies the show’s international demand relative to its home market. The show has good travelability, indicating that it's globally popular. The show outperforms the demand of the average TV show (1x) in all the top 10 global markets where it is most in-demand, including Spain, Russia, the Netherlands, Poland, Hungary, Romania, Czechia, and Sweden. Hence, TV distribution companies or linear networks must use demand data to select shows that have good travelability to other countries.
Programming Decisions
An executive's programming strategy aim is to attract and retain subscribers while also maximizing engagement. With Bron/Broen's 3.4 times the title average for the previous 30 days demand in France, where it ranks in the 95.4th percentile in the drama genre, executives can use this as a benchmark to compare the TV show with other shows to determine if it would be a valuable addition to their programming schedules. The show is popular amongst its fans who also like similar shows such as "Vivir Sin Permiso," "Pennyworth," "Brain Games," "Karppi," "True Detective," "The Blacklist," "Billions," "Community" and "Slow Horses," as indicated by the affinity analysis. This implies that the executive can consider pairing the series with these shows to increase engagement amongst its subscribers.
In summary, the demand data provided in the analysis of Bron/Broen can be used by executives from different sectors, as illustrated above, to execute their job requirements successfully. By evaluating the show's consumption patterns in France, its travelability, its popularity across the globe, and programming decisions, executives can get valuable insights on moving their businesses forward.
Bron/Broen's travelability to France in the last 30 days is 130%, which means that the audience demand for Bron/Broen is 130% of the demand in its country of origin, Denmark. Click through to another market to discover how well Bron/Broen travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SVT1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bron/Broen, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for Bron/Broen in France. We provide our partners with extensive OTT insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.