The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives can make more informed acquisition or distribution decisions by leveraging demand data. Parrot Analytics demand data can provide insights into audience preferences and preferences can be used to guide decision making. The popularity of a show can be assessed using key metrics such as audience demand, reach, momentum, and longevity. For example, considering the show "Bubble Guppies" and the demand profile in France for the January 2024 period, several useful insights can be gleaned which can help executives make more informed decisions.
Firstly, the content valuation for "Bubble Guppies" is good in France, as it has 2.2 times the audience demand of the average show in France for the past 30 days. This can help executives to determine the value of the show on their platform, which can be used in determining the amount to spend on acquisition or evaluating the value of a content library to a platform over time. Also, by considering the demand for the show in France out to its country of origin, the United States, which is currently at 14%, the market potential for "Bubble Guppies" in France can be assessed.
Secondly, one can discover the show’s ranking and its audience demand. "Bubble Guppies" moved up in its rank, and during January 2024, audience demand for it in France increased by 72.1%. The show's recent momentum, in particular, has been outstanding in France. This can be advantageous for the programming decisions of executives as they can use demand to predict when and how the audience's interest will increase or decrease.
Thirdly, executives can use this data to measure the show's reach, which is okay. The show has a dedicated audience, and based on similarities between shows such as "Dino Dana," "Spongebob Squarepants," and "Super Monsters," executives can use the momentum of "Bubble Guppies" as a gauge for how potentially successful these other shows could be on their platform.
Fourthly, global performance across six dimensions can provide a platform-agnostic measure of a show's success. For "Bubble Guppies," the Parrot Pulse measurement across six dimensions demonstrates that this show has good travelability and reach, and outstanding momentum and longevity. This helps executives assess how "Bubble Guppies" can fit into their global content strategy.
Finally, executives can learn which demographics are engaged with the show as "Bubble Guppies" ranks at the 95.4th percentile in the family genre in France, meaning it has higher demand than 95.4% of all family titles in France. This can help in the targeting of new subscribers to the platform who would be more likely to sign up if "Bubble Guppies" or similar family titles were available.
In conclusion, by using Parrot Analytics demand data for shows, like "Bubble Guppies," entertainment executives can make more informed content acquisition or distribution decisions. Demand data can help identify potentially successful future programming decisions, highlighting which shows are currently popular, how to predict future popularity, and the reach of shows, to name a few. By using this data, content executives can ensure that they are making informed decisions that can result in successful programming and, ultimately, financial success.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Bubble Guppies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bubble Guppies, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 11:05 p.m. PST using tv demand content analytics from Parrot Analytics for Bubble Guppies in France. We provide our partners with deep subscription-video-on-demand expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.