The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data analysis to make more informed acquisition, content, distribution, and programming decisions. Let's take the example of the TV series "Buffy The Vampire Slayer" viewed in France during January 2024.
By using demand data to assess the popularity of "Buffy The Vampire Slayer," you can determine how much to spend on acquiring or producing content. Parrot Analytics' content valuation system uses demand data to calculate the contribution of any title to any platform in any region, which helps in understanding the economic value of the content.
Using demand data for "Buffy The Vampire Slayer" in France during January, you can make programming decisions regarding the release strategy and pricing. The demand spike during late January informed you that viewers were most engaged around that time. Knowing the popular content genres and which genres are attracting new subscribers to SVOD service helps in making better programming decisions.
You can use demand data to inform acquisition decisions for "Buffy The Vampire Slayer". Also, examining the top 10 global markets where the TV series is most in-demand over the last 30 days, you can identify which markets perform better. "Buffy The Vampire Slayer" has outstanding audience demand in the United States, the United Kingdom, Canada, Netherlands, and France. With such data, you can make better acquisition decisions regarding new content for similar demographics.
Using demand data, you can make informed distribution decisions by mapping local whitespaces and identifying the most popular genres in the region. For instance, "Buffy The Vampire Slayer" has outstanding audience demand in France, which helps you make strategic distribution decisions regarding the region.
Subscriber Retention and Acquisition:
Based on popularity trends in France, you can identify the titles that will help retain subscribers by keeping them happy. Additionally, knowing the genres and titles that attract new subscribers to an SVOD service and measuring the reach, you will help make informed decisions for content acquisition and programming choices for "Buffy The Vampire Slayer."
In conclusion, analyzing content using demand data in conjunction with other essential data points informs executives better on acquisition, content, distribution, and programming decisions. Through content valuation, programming, acquisition, distribution, subscriber retention and acquisition decisions, executives can make better use of demand data for "Buffy The Vampire Slayer" and any other titles.
Buffy The Vampire Slayer's travelability to France in the last 30 days is 29%, which means that the audience demand for Buffy The Vampire Slayer is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Buffy The Vampire Slayer travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. the wb, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Buffy The Vampire Slayer.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Buffy The Vampire Slayer from partners like the wb.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Buffy The Vampire Slayer? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the wb to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from the wb by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Buffy The Vampire Slayer. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as the wb to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Buffy The Vampire Slayer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the wb by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Buffy The Vampire Slayer, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the wb‘s Buffy The Vampire Slayer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Buffy The Vampire Slayer, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on Feb. 27, 2024, 1 p.m. PST using global tv demand content analytics from Parrot Analytics for Buffy The Vampire Slayer in France. We provide our partners with deep TV analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.