The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV Executive working for an SVOD platform, you want to understand how demand data for "Buffy The Vampire Slayer" can help you make more informed content and acquisition decisions for your platform. Demand data is a crucial component in making these decisions, and below are some questions for executives to consider:
Content Valuation: With demand data, how can you determine how much to spend on content for your platform? Parrot Analytics' content valuation system is based on demand data and shows the dollar value contributions of any title, to any platform, in any region. "Buffy The Vampire Slayer" has demand data that is exceptionally good, 7.8 times the audience demand of the average show in France over the last 30 days. Additionally, with the show having a travel index of good, executives can confidently evaluate how much global appeal the title has and ultimately allocate funds to maximize future content investments.
Travelability: Does "Buffy The Vampire Slayer" have international appeal? In France, the demand for the show is a good indication of its travelability, making the show highly valuable for a decision-making process on whether to launch it elsewhere. "Buffy The Vampire Slayer" also has a high audience demand in Canada, Netherlands, Switzerland, UK, Israel, Romania, and Australia, thus, indicating the show is valuable in international markets.
Momentum: Does "Buffy The Vampire Slayer" have a growing audience? The show has an outstanding momentum: the pace of growth at which the show's audience demand is increasing. This information is vital to an executive or acquisition team who has the opportunity to understand the best releases strategy for the content, the right marketing campaigns, and drive continued growth. "Buffy The Vampire Slayer" has a good franchisability status and an excellent reach globally.
Programming Decisions: What programming decisions can you make with demand data? Analysis of the performance of "Buffy The Vampire Slayer" over the last 30 days vs. its performance in the previous year shows that it is indeed increasing in popularity. Hence, this growth data and demand data permit a clear understanding of the type of content that delivers high audience demand and the scheduling that can ensure it performs best. In addition, it is essential to identify other titles fans of "Buffy The Vampire Slayer" tend to watch, such as "Rick And Morty", "The Bear", "Percy Jackson And The Olympians," "My Adventures With Superman," Krapopolis," "Strange Planet," "Star Trek: Lower Decks," "Gen V," and "Steven Universe: Future." Understanding these details could help platforms map out local whitespace and optimize content discovery and recommendations.
Content Acquisition: How can you find content that exhibits acquisition and production opportunities? Understanding the demand for particular content allows executives to acquire and produce the right content to attract new subscribers. If a particular genre resonates more with the audience, executives can tailor the platform's content acquisition or production strategy toward that genre.
In conclusion, "Buffy The Vampire Slayer" serves as an excellent example of how demand data is vital in making informed decisions regarding content valuation, travelability, programming decisions, content acquisition, and production. As a TV executive in an SVOD platform, you need to leverage demand data to make informed content decisions that are beneficial to your platform at the right time.
Buffy The Vampire Slayer's travelability to France in the last 30 days is 33%, which means that the audience demand for Buffy The Vampire Slayer is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Buffy The Vampire Slayer travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Buffy The Vampire Slayer, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Buffy The Vampire Slayer in France. We provide our partners with smart TV industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.