The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make more informed content decisions that perform well with audiences and drive revenue generation and retention. Demand data from Parrot Analytics can assist you in making those decisions. For instance, analyzing the demand for "Happily Married (C'est Comme Ça Que Je T'aime)" in February 2024 in France, its level of demand is at 2.4 times the title average, with an audience demand share of 8.6%. These metrics demonstrate that this show is highly popular and exceeds many other TV shows in the market. Hence, as an executive, you can use this insight to understand the value of this content for your platform, TV network, or SVOD service.
Another vital way demand data assists entertainment executives is content valuation. Using demand data, you can calculate the dollar value of any title to any platform in a specific region. By leveraging Parrot Analytics' content valuation, you can economically estimate the dollar value contribution of "Happily Married (C'est Comme Ça Que Je T'aime)". This way, you can make informed decisions without getting overcharged in the acquisition or distribution process.
Furthermore, from the audience demand data, we can discern that the show lost audience in France by 34.7% in the same month, and its worldwide audience is also just okay. These insights highlight areas where you need to improve on your distribution, marketing, engagement, and retention strategies. For instance, the show's franchisability and reach are poor. As an executive, you can partner with other TV production firms to spin-off or produce new franchise content for the show to drive engagement and retain customers. Also, you can try to improve the international market's demand and reach by investing in pre-release marketing to ensure people know about the show before it releases on your platform.
Finally, by examining the top 10 global markets where the show is popular, we can quickly tell the show's potential in several international markets like the United States, Germany, Greece, Canada, and more. This information can inform your programming, acquisition, and distribution decisions, and help you decide which countries to target when releasing the show to maximize global demand and profitability.
Happily Married (C'est Comme Ça Que Je T'aime)'s travelability to France in the last 30 days is 64%, which means that the audience demand for Happily Married (C'est Comme Ça Que Je T'aime) is 64% of the demand in its country of origin, Canada. Click through to another market to discover how well Happily Married (C'est Comme Ça Que Je T'aime) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ici tou.tv‘s Happily Married (C'est Comme Ça Que Je T'aime) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ici tou.tv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Happily Married (C'est Comme Ça Que Je T'aime), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using global television demand data from Parrot Analytics for Happily Married (C'est Comme Ça Que Je T'aime) in France. We provide our partners with essential OTT insight to help them drive better and more informed content sales strategies. Contact us today to find out more.