The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives across the globe are always looking for ways to make more informed content, acquisition, distribution, and programming decisions. Demand data analysis, as provided by Parrot Analytics, can reveal some important insights into a show's audience engagement levels, its popularity, and the potential it has for attracting new subscribers. Take, for instance, "C.i.d." an Indian show with a strong following that has been aired for more than two decades. In the month of March 2024 in France, "C.i.d." had a good audience demand, with 2.2 times the audience demand of the average show in France over the last 30 days.
Content valuation is a crucial part of a TV executive's strategic decision-making process, and Parrot Analytics' demand data plays a critical role in this valuation. Demand data can help entertainment executives answer questions surrounding content valuation, such as: how much is "C.i.d" worth, how much of the show's value is being driven by the demand for its stars, what is the baseline value of the title, and how can executives assess the value of exclusivity? By assessing the demand for a specific title, executives can determine the marginal revenue contribution to their platform, predict audience engagement levels across the rest of their catalog, estimate the ROI a title will bring and assess the title's ability to drive subscriptions and reduce churn.
In addition, demand data can help entertainment executives make informed content decisions. By exploring the show's metadata, we can observe that "C.i.d" consists of hard-core police procedural stories dealing with investigation, detection, and suspense. Executives can leverage demand data to determine the best release strategy for a series. For "C.i.d.," demand spiked in late March 2024 in France - this could indicate that the show would benefit from a release strategy that promotes its thriller and suspenseful elements ahead of its viewership in France.
Furthermore, necessary acquisition decisions can be informed by demand data. "C.i.d." achieved the peak rank of #1475 in France, moving up 379 spots during March 2024 in France. The show ranks at the 93.3rd percentile in the drama genre, indicating that it has higher demand than 93.3% of all drama titles in France. As executives evaluate acquisition opportunities, they can leverage Parrot Analytics' demand data to determine how much a show might be worth to their platform.
Demand data can help entertainment executives make more informed distribution decisions. In the case of "C.i.d," the show has an outstanding worldwide audience demand across all platforms, making it a strong candidate for global expansion. Through examining demand data, executives can establish a show's reach, or the number of people expressing demand for a show, identify the popularity of different genres in specific markets, and ultimately determine which platforms to target for distributing specific content.
Lastly, programming decisions can be informed by demand data. By analyzing taste clusters and comparing shows against other titles available on the market, entertainment executives can determine which content resonates with different audiences and make decisions based on this information. In the case of "C.i.d.," we can see that its demand in Pakistan, Bangladesh, the United States, and Nigeria is outstanding, making these regions potential growth opportunities for the show.
In summary, demand data provides entertainment executives with valuable insights into audience engagement levels, a show's popularity, and its potential for attracting new subscribers. By utilizing demand data, entertainment executives can make informed decisions when it comes to content, acquisition, distribution, and programming. Ultimately, this can lead to more informed strategic decisions that drive platform growth and increase audience engagement with a specific title or library.
C.i.d.'s travelability to France in the last 30 days is 14%, which means that the audience demand for C.i.d. is 14% of the demand in its country of origin, India. Click through to another market to discover how well C.i.d. travels internationally.
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Acquire the best shows from partners such as Sony to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. C.i.d.), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sony by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as C.i.d., including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sony‘s C.i.d. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for C.i.d., for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for C.i.d. in France. We provide our partners with meaningful television analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.