The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make more informed content, acquisition, distribution, and programming decisions. The example of the anime series "Captain Tsubasa" in France from Parrot Analytics' December 2023 report can illustrate how valuable demand data is in decision-making.
One way to utilize demand data is for content valuation. Parrot Analytics has a content valuation system that utilizes global demand and supply to provide an economic valuation of any title and its contribution to any platform in any region. By using demand data, you can quantify the platform-specific marginal revenue contribution and estimate the Return On Investment (ROI) a title will bring to a platform.
Demand data can help you assess how much content is worth. In the case of "Captain Tsubasa," the show's demand of 2.5 times the average show in France over the last 30 days indicates that the show is valuable and popular. With only 8.6% of all TV shows having this level of demand, it's clear that "Captain Tsubasa" is a top performer in the market.
By examining the top 10 global markets where "Captain Tsubasa" is most in-demand over the last 30 days, you can also understand how well the show is performing globally. For example, "Captain Tsubasa" outperforms the demand of the average TV show (1x) in each of these markets: China being the number one market for the show globally, closely followed by Japan where demand is also good.
Demand data can also help you make distribution and acquisition decisions. It can indicate what content would be suitable for your platform in a particular market considering local taste clusters. Knowing the most popular genres in a local market can give insight into what type(s) of content exhibit opportunities to acquire or produce.
Audience data can help you make informed programming decisions. Comparing demand data over a 1-year rolling basis vs the last 30 days can give you insights into which titles are increasing or decreasing in popularity. In the case of "Captain Tsubasa," its peak demand was 4.6 times the average over the course of the entire year, but it peaked at 4.4 times the average in the last 30 days. This indicates that the show has increased in popularity over time.
Demand data can also help you evaluate a show's longevity. For "Captain Tsubasa," the show's longevity is okay, which means audience demand has been maintained over time, but not growing significantly.
Additionally, demand data informs you about audience preferences. In the case of "Captain Tsubasa," fans who like the show also like other family titles such as "Fanfare Of Adolescence (群青のファンファーレ)", "Combatants Will Be Dispatched!", and "Oda Cinnamon Nobunaga". Having this knowledge can help you optimize pre-release marketing or finding talent and brands for partnerships to expand the show's audience.
In conclusion, demand data is an essential tool for entertainment executives when making content valuation, acquisition, distribution, and programming decisions. It enables you to understand how much content is worth, how a title drives engagement, its potential ROI, and the show's potential longevity. It also helps inform decisions about which titles to acquire or produce, release strategies, and targeting specific platforms. By utilizing demand data as part of the decision-making process, you can increase your chances of success and growth in the entertainment industry.
Captain Tsubasa (キャプテン翼)'s travelability to France in the last 30 days is 45%, which means that the audience demand for Captain Tsubasa (キャプテン翼) is 45% of the demand in its country of origin, Japan. Click through to another market to discover how well Captain Tsubasa (キャプテン翼) travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. TV Tokyo, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Captain Tsubasa (キャプテン翼).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Captain Tsubasa (キャプテン翼) from partners like TV Tokyo.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Captain Tsubasa (キャプテン翼)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as TV Tokyo to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from TV Tokyo by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Captain Tsubasa (キャプテン翼). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Captain Tsubasa (キャプテン翼)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TV Tokyo by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Captain Tsubasa (キャプテン翼), including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Captain Tsubasa (キャプテン翼) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Captain Tsubasa (キャプテン翼), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 1:15 a.m. PST using television demand datasets from Parrot Analytics for Captain Tsubasa (キャプテン翼) in France. We provide our partners with essential television industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.