The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an SVOD platform, the demand data for "Catfish: The TV Show" in France during March 2024 has valuable insights to your programming decisions. With the show having 4.3 times the audience demand of the average show in France over the last 30 days, it is currently in high demand in this region. This data can be used for content valuation to determine the worth of the show and the potential revenue it can generate. The Parrot Pulse for "Catfish: The TV Show" also provides valuable insights into its global performance, where its worldwide audience demand across all platforms is good, and its travelability is okay, indicating the show has potential to gain international audiences.
The demand data also highlights key audience insights, such as the show's rank in the documentary genre at the 98.6th percentile in March. This indicates that the appeal of the show extends beyond traditional TV genres. Additionally, fans of the show also like titles such as "Do You Want To See A Dead Body?" and "America's Funniest Home Videos," among others. These insights on audience behaviour can assist you in making more informed content acquisition decisions based on partnering shows and programs that have similar appeal.
Moreover, the data also shows that demand for "Catfish: The TV Show" has been increasing recently, with an increase of 70.9% in France alone during March. This can inform your programming and distribution decisions to schedule the show on peak demand periods. Comparing the show's performance over a 1-year rolling period versus the last 30 days provides further insights that the show has increased popularity, with average demand on a rolling year basis being only 2.0 times the average title but in the last 30 days reaching 4.3 times the title average.
The show's top 10 global markets with the most demand over the previous 30 days reveal an excellent opportunity for expansion. Taking the United States, for example, where "Catfish The TV Show" is most demanded with an audience demand of 10.4x, can assist you in identifying similar territories to launch or build the series' audience base. The Parrot Pulse dimensions, reach, momentum, and longevity also provide valuable insights into the show's marketing, audience engagement, and overall performance. All these insights put more power in your hands to make more informed content decisions that would attract and retain your SVOD audience.
Catfish: The TV Show's travelability to France in the last 30 days is 40%, which means that the audience demand for Catfish: The TV Show is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Catfish: The TV Show travels internationally.
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Acquire the best shows from partners such as MTV to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Catfish: The TV Show), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Catfish: The TV Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Catfish: The TV Show, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for Catfish: The TV Show in France. We provide our partners with deep television industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.