The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have the daunting task of making content-related decisions that will impact your company's finance and influence its future. In order to make more informed decisions, demand data can be leveraged to provide remarkable insights that traditionally would require an extensive amount of time and resources. Using the example of "Chicago Med" in France during March 2024, we can demonstrate how demand data can be used to make better content or acquisition decisions.
One crucial way demand data can be used is through content valuation. Content valuation uses demand data to determine how much a TV series is worth. In terms of "Chicago Med," we know that its demand is outstanding, based on its rating of 11.2 times the average show in France in the past 30 days, and 6.9 times the average show in the past 90 days. This information indicates that this series holds a high value that can be quantified economically. Thus, when a content distribution company or studio is looking to acquire this series or determine its worth, demand data is a vital factor they can use to estimate its value.
Another example of using demand data for making informed decisions is of acqui moving into new territories. "Chicago Med" has a high travelability score, indicating the show's international audience demand is outstanding. While the United States is the show's most popular market where it has achieved 14.0 times the average, it has also performed excellently in other parts of the world like Australia, Canada, South Africa, and The Netherlands, where demand is outstanding. This data can help executives make informed decisions about which markets into expand their content to, increasing the chances of success.
By examining audience demand data, executives are better able to predict the long-term success of a TV series based on momentum and longevity. In March 2024, "Chicago Med" had an 18.6% increase in demand in France, indicating a positive trend. Also, on a rolling year basis, the show's average demand was 5.0 times the average title but in the past 30 days, it was 11.2 times the average title, which indicates increased popularity. These findings could influence decisions about content renewal and programming placement.
Finally, demand data can reveal vital information that an executive can rely on when making marketing decisions. By identifying which other shows are liked by fans of "Chicago Med," as seen in France, we see that other NBC shows like "Chicago P.D." and "Law & Order: Special Victims Unit" are favorites. Knowing this information helps executives when creating content marketing campaigns or exploring potential crossover episodes.
In conclusion, "Chicago Med" in France during March 2024 is an excellent example of how demand data can provide entertainment executives with valuable insights they can use to make informed content or acquisition decisions. By paying attention to the audience demand score, travelability, momentum, longevity, and reaching a wider demographic, executives can know where to expand or reduce content as needed. Ultimately, using demand data in this way will optimize talent, production, distribution and programming choices.
Chicago Med's travelability to France in the last 30 days is 52%, which means that the audience demand for Chicago Med is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Chicago Med travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Chicago Med.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Chicago Med from partners like NBC.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Chicago Med? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Chicago Med. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chicago Med), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Chicago Med, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chicago Med is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chicago Med, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for Chicago Med in France. We provide our partners with extensive media industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.