The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage the power of Parrot Analytics' demand data to make informed decisions about your content. For instance, let’s consider the Japanese show "Chihayafuru" which centers around the sport of Karuta. By analyzing the trends in March 2024 for this show in France, you can make content, acquisition, programming, and distribution decisions based on audience demand insights.
Firstly, our system indicates that "Chihayafuru" is highly valued by French audiences and has 2.7 times the audience demand of the average show in France. By using our content valuation system, you can calculate the dollar value contribution of the show and ensure you are investing in valuable shows. This is crucial in guiding how much you should be spending on the show, how much the platform should be investing in the entire library, and how you can leverage the show to drive engagement across the rest of your catalog.
Secondly, our demand data shows that "Chihayafuru" is declining in popularity, but it is still in the top 8.6% of all TV shows, indicating that even a drop in demand is still high demand at an absolute level. This may indicate that you can continue to invest in this show but should be cautious about any future spend or acquisition cost.
Thirdly, by examining the show's performance in other markets like the United States, Canada, and United Kingdom, you can understand the show's global appeal and whether it’s worth investing in as part of global SVOD expansion. Additionally, our system can help you determine if the show has any potential as a spin-off or whether there’s an opportunity to modify the show for a specific market and improve it's performance.
Furthermore, by analyzing the Parrot Pulse metrics, you can examine the show's global performance across six dimensions. In the case of "Chihayafuru", it hovers around the 'okay' level for most dimensions, except for longevity and reach, where it maintains a 'good' level. These metrics provide a deeper understanding of the audience's behavior and can effectively guide marketing and acquisition strategies.
Finally, by examining top shows that fans of "Chihayafuru" also love, you can uncover audience preferences and trends. You can use these insights to make data-driven decisions on show acquisitions or create similar content in the same genre or format. The insights can uncover potential investment opportunities in content, aid your production and programming decisions, and guide distribution decisions.
In summary, our demand data can be leveraged by a global entertainment executive to make informed decisions that enhance content valuation, improve programming and distribution decisions, and drive engagement with the audience. To use "Chihayafuru" as an example, audience demand analysis shows the show's performance over time in France, compared to other countries and in relation to similar shows. Also, examining the metrics from Parrot Pulse, understanding audience behavior, and using insights from fanbases of similar shows can be key to making profitable decisions.
Chihayafuru's travelability to France in the last 30 days is 73%, which means that the audience demand for Chihayafuru is 73% of the demand in its country of origin, Japan. Click through to another market to discover how well Chihayafuru travels internationally.
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Acquire the best shows from partners such as Nippon TV to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chihayafuru), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nippon TV‘s Chihayafuru is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nippon TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chihayafuru, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Chihayafuru in France. We provide our partners with deep subscription-video-on-demand competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.