The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can help you make more informed decisions about content valuation, acquisition, distribution, and programming. Here is an analysis of the show "Close Enough" for the month of March 2024 in France, and how it can inform your strategic decision making process:
1. Content Valuation: The Parrot Analytics content valuation system is powered by global content demand and supply, and is based on demand data. Parrot Analytics' analysis of "Close Enough" shows that demand for the show in France is good, with 3.2 times the audience demand of the average show in France over the last 30 days. This information can be used to determine the dollar value contribution of the show to any platform in France and can inform content valuation decisions.
2. Acquisition: TV executives can use demand data to determine which shows to acquire. Demand data can help answer questions such as: What type(s) of content exhibit an opportunity to acquire or produce? In this case, the high demand for "Close Enough" in France suggests that the show could be a worthwhile acquisition for a French OTT or SVOD platform.
3. Distribution: Understanding demand across different regions can help TV executives make more informed distribution decisions. In this case, analyzing "Close Enough's" global performance across six dimensions helps executives understand how well the show is performing globally. In France, "Close Enough" outperforms the demand of the average TV show, suggesting that the show could be distributed successfully in the country.
4. Programming: Demand data can help TV executives make programming decisions, such as which titles to prioritize and how to optimize a content release strategy. In this case, analyzing "Close Enough's" global demand and travelability metrics can help executives determine which markets to prioritize for release and marketing.
5. Content Optimization: TV executives can use demand data to optimize existing content and prepare for future productions. Analyzing audience demand for "Close Enough" in comparison to similar shows that fans also enjoy in France can reveal what elements of existing content fans like the most, and how upcoming productions can be optimized for success.
In conclusion, demand data is a powerful tool for TV executives to make more informed decisions about content valuation, acquisition, distribution, and programming. By analyzing the demand data for a particular show like "Close Enough", executives can gain a better understanding of its performance and make data-driven decisions about its future.
Close Enough's travelability to France in the last 30 days is 35%, which means that the audience demand for Close Enough is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Close Enough travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Close Enough is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Close Enough, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Close Enough in France. We provide our partners with deep television series analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.