The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives seeking insights into content valuation, demand data for "Code Geass" can provide valuable information. Looking at the show's performance in France over February 2024, we see that it achieved 3.1 times the audience demand of the average show and that its demand has been increasing recently. The show also ranks high in the drama genre, with higher demand than 95.1% of all drama titles in France, which indicates it could be a valuable asset for a platform seeking to build its drama library.
Demand data can also be useful in acquisition decisions, as we can see from the show's international performance. "Code Geass" outperforms the demand of the average TV show in each of the top ten global markets where it is most in-demand, with Japan as its top-performing market. This information can guide potential distributors or broadcasters to focus on markets where the show has more established audiences.
Programming decisions can also be informed by demand data, and for "Code Geass", we see that demand for the show spiked mid-February in France. On a rolling year basis, the show had an average demand that was 1.7 times the average title and peaked at 4.4 times, while during the last 30 days, it had an average demand that was 3.1 times the title average and peaked at 4.7 times. This suggests that the show has increased in popularity recently and that a programming strategy that capitalizes on this increase may be beneficial.
Finally, demand data can also inform content distribution, as we can see from "Code Geass" travelability performance. The show has good worldwide audience demand across all platforms, but its travelability is only okay, with demand in France at 44% of the demand in its country of origin, Japan. This suggests that adaptations for the French audience may be necessary for the show to achieve the same level of success that it has in Japan.
In conclusion, demand data enables entertainment executives to make data-driven content valuation, acquisition, distribution and programming decisions. Analyzing the performance of "Code Geass" in February 2024 illustrates how demand data can be applied to specific contexts, providing valuable insights into the show's value, potential and current audience.
Code Geass's travelability to France in the last 30 days is 48%, which means that the audience demand for Code Geass is 48% of the demand in its country of origin, Japan. Click through to another market to discover how well Code Geass travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Code Geass, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 17, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Code Geass in France. We provide our partners with far-reaching media industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.