The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a TV series is essential to make informed content, acquisition, distribution, or programming decisions. Demand data can help executives assess the value and potential ROI of a show, optimize release strategies and pricing, retain and grow subscribers, map local whitespaces, benchmark against competitors, and more.
Taking the example of "Complément D'enquête" in France in March 2024, we see that the show has good demand, with 3.2 times the audience demand of the average show in France over the last 30 days, and higher demand than 96.7% of all news titles. However, the show's demand has been decreasing recently and dropped in its rank by 308 spots during March in France. Understanding these demand trends can help executives make informed programming decisions, such as assessing whether to continue to invest in the show or allocate resources towards other titles.
Additionally, analyzing the demand insights from the Parrot Pulse report for "Complément D'enquête" globally can provide executives with a comprehensive understanding of the show's performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. By examining the performance of the show on a 1-year rolling basis compared to the last 30 days, executives can gain valuable insights into how the audience demand is evolving over time and adjust their content strategy accordingly.
Furthermore, by analyzing the top 10 global markets where "Complément D'enquête" is most in-demand over the last 30 days, executives can understand where the show is resonating with audiences and which markets may represent growth opportunities. For example, while France is the show's number one market globally, executives may want to focus on optimizing the show's travelability score to expand its global appeal and benefit from future content investments.
In summary, leveraging audience demand data to inform content, acquisition, distribution, or programming decisions is crucial for entertainment executives. By analyzing audience demand for a specific title through Parrot Analytics' content valuation system, executives can make strategic decisions that drive audience engagement, acquisition, and retention, and ultimately maximize the ROI on their content investments.
This is Complément D'enquête's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Complément D'enquête travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. France 2, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Complément D'enquête.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Complément D'enquête from partners like France 2.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Complément D'enquête? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as France 2 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from France 2 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Complément D'enquête. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as France 2 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Complément D'enquête), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as France 2 by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Complément D'enquête, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular France 2‘s Complément D'enquête is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Complément D'enquête, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Complément D'enquête in France. We provide our partners with smart entertainment industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.