The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content acquisition decisions, programming decisions and distribution decisions. Parrot Analytics offers a robust content valuation system that uses demand data to reveal the dollar value contribution of any title to any platform, in any region. Let's look at an example of how this information can be used.
"Cosmos: A Spacetime Odyssey" is a documentary series that explores humankind's quest for knowledge through different scientific concepts. According to Parrot Analytics' demand data analysis of this show, it has a demand of 4.1 times the audience of the average show in France. Only 8.6% of all TV shows have this level of demand.
Furthermore, compared to its average demand of 3.5 times over the last 90 days, demand for this show has been increasing recently. Such insights can help with making content acquisition decisions, as they provide information on whether the show is gaining popularity or losing its audience, allowing for better-informed decisions on investments.
Additionally, the show has a Parrot Pulse rating system that measures its performance in six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach. In terms of audience demand, the series has a good performance in France with a ranking of #325 in March 2024 and moved up 1498 spots from its previous rank, indicating its entertainment value and potential to attract more audiences with precise programming decisions.
"Travelability" refers to a show's international demand relative to its home market. "Cosmos: A Spacetime Odyssey" has an outstanding Parrot Pulse rating for travelability, indicating its global performance is high. The show's good franchisability (spin-off potential), outstanding reach, and sustained audience demand over time (longevity) are all good indicators for an excellent strategic fit with OTT platforms that banks heavily on docuseries to meet their viewers' thirst for knowledge.
Furthermore, the demand spike in late March 2024 for "Cosmos: A Spacetime Odyssey" in France could be an indication of viewers' interest market or a strategic marketing campaign hurdle. Such insights can inform programmers and make data-driven decisions on scheduling reruns of popular content or avoiding driven audiences during low demand periods.
Lastly, Parrot Analytics' demand data analysis can assist TV production companies, studios, and content distributors with content marketing campaigns. By examining the show's top 10 global markets where it generates the most in-demand value in the last 30 days. You can isolate markets that hold the highest demand and replicate its success while tapping further into the potential of underperforming markets based on taste clusters.
In conclusion, Parrot Analytics' demand data provides valuable insights for entertainment executives. The data helps executives with strategies for content acquisition and production decisions, scheduling, campaigns, and other programming and distribution decisions. The data-driven insights provided by Parrot Analytics enable executives to make better decisions, optimize their content offerings and expand their customer base to gain more ROI.
Cosmos: A Spacetime Odyssey's travelability to France in the last 30 days is 125%, which means that the audience demand for Cosmos: A Spacetime Odyssey is 125% of the demand in its country of origin, United States. Click through to another market to discover how well Cosmos: A Spacetime Odyssey travels internationally.
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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Cosmos: A Spacetime Odyssey from partners like FOX.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Cosmos: A Spacetime Odyssey? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Cosmos: A Spacetime Odyssey. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cosmos: A Spacetime Odyssey), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Cosmos: A Spacetime Odyssey, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Cosmos: A Spacetime Odyssey is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cosmos: A Spacetime Odyssey, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Cosmos: A Spacetime Odyssey in France. We provide our partners with essential entertainment industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.