The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, leveraging demand data can help you make informed decisions about content acquisition, distribution, and programming. In this context, we'll use demand insights from "Crikey! It's The Irwins" TV series to discuss how demand data can be utilized. This discussion will help you appreciate the importance of audience demand data in content valuation.
Understanding content valuation can be challenging, but leveraging demand insights from the Parrot Analytics valuation system can provide visibility into how much a title is worth and to which platform. Demand-based content valuation empowers entertainment executives to answer pertinent questions such as how much to spend on content, and which content will drive engagement and subscriptions. Based on demand data, Parrot Analytics provides dollar value contributions of any title to any platform in any region, enabling executives to value IP globally.
Analyzing the performance of “Crikey! It's The Irwins” in France for the month of February 2024, we find that it had 2.8 times the audience demand of the average show in France. Only 8.6% of TV shows had this level of demand. This demand metric indicates the dollar value contribution of "Crikey! It's The Irwins" relative to the average show. Demand for this show increased in France in February, and it achieved its peak rank of #1030.
Utilizing demand data to inform business decisions can have vital implications in determining which content to acquire, develop, market, or distribute. Looking at the audience's demand for the series in different markets can provide directions on how to capitalize internationally. For instance, the show achieved good audience demand in France, indicating that it's a potential audience acquisition driver for the platform. Comparing the show's performance over a 1-year rolling period, we can assert that the series' popularity increased significantly over the last 30 days in France, as its demand peaked at 3.8 times the average title in France.
By examining the top 10 global markets where "Crikey! It's The Irwins" is most in-demand over the last 30 days we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The series does well in Canada, Australia, and the United Kingdom, which suggests that it has audience appeal across various markets, begging the question, why not distribute in these markets as well?
Furthermore, franchise possibilities and the potential to create spin-offs or sequels matter. The franchisability of "Crikey! It's The Irwins" is poor, suggesting that there might be limited opportunities for spin-offs. Content creators and networks must take the profit potential of establishing solid long-term franchises into account. Brands such as Star Wars, Marvel, and Harry Potter that have been around for decades have proved incredibly successful due to their longevity and ability to milk the franchise. The Parrot Pulse also measures momentum, travelability, reach, and longevity as different dimensions of performance. These metrics help executives make informed decisions about whether to distribute in such geographic markets, produce spin-offs or franchises, and more.
Demand data can also provide deeper insights into audience preferences and taste clusters, allowing content creators to improve the creative quality of their programs. Analysis of “Crikey! It's The Irwins” suggests that shows like “Court Cam,” “Disappeared,” and “Zoo” would appeal to its audience, which is vital information for programming executives.
Finally, demand data can help inform optimal release strategies and pricing, helping networks and providers to make informed decisions about content placement and consumption. Understanding audience preferences may, for example, guide a network in selecting the most suitable slot to position a specific show, promoting more clicks, and views.
In conclusion, armed with demand insights gathered from Parrot Analytics' valuation system, which is powered by global content demand and supply data, entertainment executives will be able to make more informed content acquisition, distribution, and programming decisions. The value proposition of content can be connected to audience demand data through Parrot Analytics demand valuation system, enabling executives to optimize decision-making based on the data-driven insights.
Crikey! It's The Irwins's travelability to France in the last 30 days is 46%, which means that the audience demand for Crikey! It's The Irwins is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Crikey! It's The Irwins travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Animal Planet‘s Crikey! It's The Irwins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Crikey! It's The Irwins also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Animal Planet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Crikey! It's The Irwins, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 19, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for Crikey! It's The Irwins in France. We provide our partners with valuable SVOD workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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